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# Aqua Charity Report · Promotion STYLE DESIGN SYSTEM
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**Create at Full Strength**: Bring your full creativity and imagination to the work. Treat every slide as an independent, complete design artifact worthy of close consideration; structure, composition, charts, imagery, and visual narrative must all be driven by the content rather than a default layout.
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**No AI Slop**: Do not produce low-judgment, formulaic, decoration-heavy AI defaults, including arbitrary card arrays, evenly divided grids, unmotivated blue-purple gradients or glassmorphism, icon walls, hollow oversized text, repetitive skeletons, or visual gimmicks unrelated to the content. Every slide must reflect a clear design decision grounded in the material.
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**Landscape Delivery**: The final presentation must use a 16:9 landscape format throughout. Portrait or non-16:9 source material may be used only for style reference; it must be recomposed for 16:9 landscape and must not retain the source canvas ratio directly.
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**Layout Coordination**: style.md is the final authority for style (typography/color palette/components/chart language/prohibited elements); the “Layout/Visual Task” line for each slide in query.md governs that slide’s content structure, primary anchor, and reading order—both are execution specifications. Follow the task line in query.md for layout intent, while style.md remains the final authority for visual treatment.
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### Global Prohibitions
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1. **Do Not Use Cards by Default**: Unless the user explicitly requests them, never use rounded-rectangle or rectangular cards to create hierarchy or alignment—functional containers such as status indicators, assumption boxes, and quote boxes do not count as cards. Lines, whitespace, font-size contrast, and font-weight contrast are preferred.
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2. **Do Not Default to Equal-Division Layouts**: Unless no other layout is viable, do not default to three equal columns, four equal columns, or a two-by-two matrix. Equal division must be justified by the content structure (three scenarios naturally support three columns; frameworks explicitly named in the body copy are exempt).
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3. **Do Not Use Unmotivated AI Color Schemes**: Institution-specific palettes defined in the content are exempt. What is prohibited is a safe, familiar, unsupported default palette—blue-purple gradients, cyan-purple neon, rainbow light flares, glass cards, and glowing borders.
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4. **Do Not Introduce Elements That Conflict with the Overall Style**: Never use styling outside the design language, such as rounded icons or rounded rectangles within a sharp-edged visual system.
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5. **Keep Chart Backgrounds Transparent**: Use transparency or the slide background color, except when reversing content out of a dark background.
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6. **Use Large Areas of Whitespace Deliberately**: Maintain appropriate density in the main content area. Diluting content merely to reach a target count, or forcing content into a crowded slide, is a defect. Whitespace used for breathing room, grouping, and rhythm is permitted; form must follow content, and nothing should be forced in simply to fill the canvas.
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## PART A — Category Baseline (General Minimum Standard)
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An emotion-led yet fully auditable brand presentation, benchmarked against top-tier agency annual reports, campaign retrospectives, and destination/product launch decks. Every slide must land one memorable creative idea while keeping every claim verifiable—expressive in form, disciplined with numbers.
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Content and Layout:
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1. Creative-driven structure: a single annual/campaign proposition → audience and market evidence → development of the big idea (waves/chapters) → channel and content system → results with full measurement context → direction for the following year.
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2. Make major metrics the protagonists: give a small number of headline metrics full-slide or oversized typographic emphasis; arrange supporting evidence around them in compact modules.
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3. Build rhythm at medium density: alternate evidence-dense slides with spacious statement slides; the deck should rise and fall like a story rather than filling every surface like a report.
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Visual Style:
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1. Aesthetic: confident, contemporary, and brand-first. Use photographic or illustrative texture only when it is genuinely present in the source style—never use stock assets as filler.
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2. Typography: one expressive display face carries the major propositions according to the style signature, while one highly legible workhorse face handles body copy and data. Use the display face for large numbers; apply capitalization and letter-spacing rules consistently throughout the deck.
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3. Color: use one brand color family per deck (one primary color plus lighter and darker steps), with one contrasting accent reserved for CTAs and highlighted data. Background colors follow the style signature. No rainbow charts.
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4. Graphics: reduce charts to the story line (few series, direct labels). Timelines, funnels, and audience bars are signature graphic forms. Icons must follow the established line or filled language of the style; multicolored clip art is prohibited.
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Structure and Discipline (Derived from Outputs We Recognize as Best-in-Class):
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1. One big idea per slide: the slide title states the campaign proposition or chapter message, and every module on the slide serves that single idea.
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2. Campaign evidence must include complete measurement context: impressions, completion rate, engagement rate, and conversion must always specify platform, period, and sample scope. Vanity numbers without context are a defect.
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3. Timeline slides are first-class citizens: every wave, season, or phase has a named cadence and phase-specific metrics. A campaign deck without a rhythm slide is incomplete.
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4. Audience slides use funnels, tiers, or audience bars—demographics must be tied to behavior and value; never show bare percentages alone.
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5. Results slides distinguish outputs (impressions, content volume) from outcomes (search lift, share of new customers, sell-through rate). Outcomes must rank above outputs visually.
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6. Case-study deep dives use fixed fields: Context → Action → Numerical Evidence → Implication. Parallel cases must use consistent, comparable fields.
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7. Social/UGC evidence must cite realistic scale and show representative content structures. Always redraw third-party platform screenshots rather than reproducing them directly.
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8. The ending must set direction: next year’s theme, total budget and allocation, and the measurement framework. A closing slide that only says thank you is a defect.
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9. Every number must include a unit, point in time, and source/methodology context. Label estimates as internal illustrative assumptions.
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10. Imagery and Shape Expression: when permitted by the style signature, actively source authentic imagery and use a creative shape language (torn edges, collage, irregular crops, signature shapes) instead of ordinary rectangular blocks. Flat rectangles are a last resort, not the default.
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Default Baseline (Derived from the layout skill; PART B may override): one proposition per screen; each slide communicates only one core message; continuous body copy on content slides must not exceed 3 lines; visual tension must have a clear source (large whitespace/strong contrast/large fields of the primary brand color/full-bleed product or portrait imagery), with at least one applied consistently throughout the deck; no table-heavy layouts—prioritize big numbers, single charts, and comparison bars; use one decorative language throughout the deck and never mix more than two decorative systems.
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Density Anchor: the specific minimum for each style (number of evidence modules per slide, chart count, and labeling conventions) follows the 【Density Baseline】 reverse-engineered from that style’s source material—this baseline does not impose a universal number.
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## PART B — Signature System (Distinctive Template Signature; This Section Overrides PART A in Case of Conflict)
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One-Sentence Style Signature: a humanistic documentary annual-report character + warm-white and cream grounds + aqua and yellow as primary accents, alternating cool-blue data slides with evidence slides and full-bleed photography.
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【Color Palette】 Backgrounds: outer frame #FFFFFF; standard surface #FAF7F0, static-data surface #F8EED3, and map surface #DDE9F6. Use each across a complete region; do not intermix them within one field. Primary body text and titles #222520; reversed text over dark imagery #FFFFFF. Primary accent #FFC907: it may fill special slides or sidebars, but on standard slides it is limited to short rules, keywords, and outlined numbers. Supporting #5493D3 highlights priority regions; #CCDFF2 forms the map base. Charts use only the yellow scale #FFC907 / #FFD951 / #FFE99C and the blue scale #5493D3 / #76A9DC / #98BEE5 / #A7CDF2 / #CCDFF2. Positive/negative color: no dedicated red or green appears; write symbols directly in #222520, and do not use #FFC907 to encode increase or decrease. Use only yellow and blue as chromatic colors on each slide; yellow may fill the canvas only on special slides.
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【Layout Skeleton】 Source facts: canvas 792×612, approximately 22:17. Except on the cover, an inset composition creates a stable white gallery-mat border. Titles sit at the upper left, with a yellow all-caps pull quote beneath the large serif heading; there is no top bar, navigation, or breadcrumb, and a small page number sits at the lower left. The reading path runs upper left → columns or primary image → explanatory content below. Split-screen slides allocate approximately 48% to text and 52% to photography. Cover only: approximately 61% photography on the left and a yellow title block on the right, closed by one giant arc with a vertically set year overlaid. Section divider only: a yellow inner field, a short centered statement, and cropped outlined section words visible at the top and bottom. 16:9 adaptation: standardize the final output to 16:9 landscape while preserving the stable gallery-mat border, upper-left title, single arc, and lower-left page number. Adjust split-screen slides to 36%–42% text and 58%–64% photography; use the added map width for direct labels, and do not stretch three-column layouts.
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【Typography】 Verified source fonts: Kazimir Text Book is the display serif, with Semibold used occasionally; Proxima Nova Regular / Bold / Light is the workhorse sans serif. Family names were verified in the PDF. Body copy supports sustained reading; display serif headings are reserved for cover and section-opener statements (render with {latin: Oranienbaum, ea: 思源宋体}), while interior titles and body use the sans workhorse (render with {latin: Liter, ea: MiSans}); large numbers become a dominant focal point only on photographic headline-metric slides; footnotes, page numbers, and methodology notes recede visibly. Set headings in Book and Title Case. Set pull quotes, module headings, and data notes in bold all-caps sans serif with expanded letter spacing. Do not use outlined numerals in regular body copy. In the 16:9 landscape adaptation, preserve the role relationship of “serif display, sans serif workhorse” without carrying over the source’s absolute font sizes or scale ratios.
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【Chart Language】 Practical chart types: choropleth maps, maps paired with rankings, pie charts, 100% stacked columns, and metrics over photography; tables appear only as borderless lists. ⭐Direct-Labeled Maps: pale-blue base, saturated-blue priority areas, dots with right-angle leader lines, and a name plus two lines of metrics placed against each line; no legend. ⭐Occasional Composition Breakdown: an oversized pie chart paired with a narrow yellow sidebar containing a stacked column; label every segment directly, using yellow for the largest item and pale yellows or the blue scale for the rest. ⭐Photographic Metric Slides: yellow outlined numerals, short rules, and all-caps units, with no axes. Lists use column alignment and one fine vertical rule for grouping.
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【Signature Components】 White gallery-mat border: once on every slide except the cover, aligned to all four edges. Giant single-arc image crop: no more than one per slide, placed only at a split-screen or cover corner. Short yellow rule: immediately follows a module heading or pull quote; no more than 3 on a standard slide and up to 6 on a three-column slide; never crosses a column boundary. Photography is mandatory: photographic slides must use documentary images of real people or on-site environments, shown at half-slide or full-slide scale; do not replace them with icons, illustrations, or mockups. Dark image text zone: use #1A1A1A to form a quiet band covering 45%–65% of the left side, with text limited to #FFFFFF and #FFC907. Oversized outlined type: reserved for the cover year, section echoes, and headline metrics; one group per slide, which may be cropped but must not overlap body copy.
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【Prohibited】 Do not use serif type for dense body copy or chart labels. Do not use a set of medium-sized rounded photo cards; photography may appear only as small square thumbnails, a large half-slide image, or one giant-arc crop. Do not place body copy directly over visually complex light-and-dark photography; first establish a solid dark field. Do not add separate legends to maps or composition charts. Do not center long passages on ordinary content slides; centered alignment belongs only to section statement slides.
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【Slide Types and Layouts】 Documentary Split Screen｜Narrative, principles, name lists｜text 36%–48% + photography 52%–64%｜3–5 blocks｜giant arc, short rules｜not suitable for more than six parallel evidence items.
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Three-Column, Six-Module Layout｜Parallel facts｜two groups stacked in each column｜6 blocks｜short rules; one square image per block in the photographic version｜not suitable for processes.
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Direct-Labeled Map｜Geographic distribution｜map 70%–80%, or map 60% + ranking 40%｜6–14 label groups｜cool-blue ground, dot-and-elbow leader lines｜not suitable for time trends.
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Full-Bleed Photographic Statement/Metric｜A single judgment, 1–2 metrics, or 2–3 short passages｜photography 100%, dark left zone 45%–65%｜2–4 blocks｜outlined numerals, short rules｜not suitable for dense argumentation.
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Occasional Composition Breakdown｜Composition data｜main chart 70% + right yellow sidebar 30%｜2 charts, 8–12 direct labels｜yellow and blue scales, leader lines｜not suitable for near-equal values or multi-period trends.
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【Density Baseline】 Spacious slides: 1–3 blocks; split screens: 3–5 blocks; three-column layouts: 6 blocks; maps: 6–14 direct-label groups, optionally with a ranking; charts: 1–2. Do not impose one universal minimum on new work: photographic slides should contain 2–3 explanatory blocks, each approximately 40–90 words/characters equivalent; each three-column block should contain approximately 60–120 words/characters equivalent. Label every priority region on maps and every pie segment/column segment in composition charts. The source contains no time series, so do not extrapolate a “label every point” rule. Reserve whitespace for the gallery-mat border, the gap between title and main content, the space in front of a subject’s gaze, and the outside of chart labels; do not leave functionless empty cells within the body grid.
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# Cream Collage · Promotion STYLE DESIGN SYSTEM
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## PART A — Category Baseline (Universal Minimum Standard)
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A brand presentation that leads with emotion while keeping every piece of evidence auditable, benchmarked against top-tier agency annual reports, campaign retrospectives, and destination or product launch decks. Every slide must land one memorable creative idea while keeping every claim verifiable—bold in form, disciplined with numbers.
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Content and layout:
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1. Creative-led structure: a single annual/campaign proposition → audience and market evidence → development of the big idea (waves/chapters) → channel and content system → results with full measurement context → direction for the following year.
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2. Make headline metrics the protagonists: give a small number of key figures full-slide or oversized-type emphasis; arrange supporting evidence around them in compact modules.
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3. Use medium density to create rhythm: alternate evidence-dense slides with spacious statement slides; the deck should rise and fall like a story, not fill every space like a report.
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Visual style:
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1. Aesthetic: confident, contemporary, and brand-first; use photography or illustration only when the source style genuinely calls for it—never use stock assets merely to fill space.
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2. Typography: one expressive display typeface carries the major propositions, as defined by the style signature; one highly legible workhorse typeface handles body copy and data. Set large numbers in the display typeface. Apply capitalization and tracking rules consistently across the deck.
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3. Color: one brand color family per deck—one primary color plus lighter and darker tonal steps—with a single contrasting accent reserved for CTAs and highlighted data; the background follows the style signature. No rainbow charts.
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4. Graphics: reduce charts to the story essentials, using few series and direct labels. Timelines, funnels, and audience bars are signature chart forms. Icons must follow the established line or fill language of the style; no multicolor clip art.
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Structure and discipline (derived from the work we recognize as benchmark quality):
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1. One big idea per slide: the slide title states the campaign proposition or chapter message, and every module on the slide serves that single idea.
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2. Campaign evidence must include complete measurement context: impressions, completion rate, engagement rate, and conversion must always specify platform, period, and sample scope. Vanity metrics without context are a defect.
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3. Timeline slides are first-class citizens: every wave, season, or phase has a named beat and phase-specific metric. A campaign deck without a pacing slide is incomplete.
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4. Audience slides use funnels, tiers, or audience bars—demographics must be tied to behavior and value; never show bare percentages alone.
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5. Results slides distinguish outputs, such as impressions and content volume, from outcomes, such as search lift, share of new customers, and sell-through rate. Outcomes take visual priority over outputs.
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6. Deep-dive case studies use fixed fields: context → action → numerical evidence → implication. Parallel cases must use consistent, comparable fields.
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7. Social/UGC evidence cites authentic scale and shows representative content structures. Always redraw screenshots from third-party platforms.
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8. The ending must provide direction: next year's theme, total budget and allocation, and measurement framework. A closing slide that only says thank you is a defect.
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9. Every number must include a unit, time reference, and source/methodology context; label estimates as internal illustrative assumptions.
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10. Imagery and shape language: when permitted by the style signature, proactively source authentic imagery and use expressive shapes—torn edges, collage, irregular crops, and signature forms—instead of generic rectangular blocks. Flat rectangles are the last resort, not the default.
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Default baseline (derived from the layout skill; PART B may override): one screen, one proposition; each slide communicates only one core message; continuous body copy on a content slide must not exceed 3 lines. Visual tension must come from at least one clearly defined source—expansive negative space, strong contrast, a large field of the brand color, or full-bleed product/people imagery—and remain consistent throughout the deck. Do not stack tables; prioritize oversized figures, a single chart, or comparison bars for data. Use one decorative language across the deck; never mix two or more decorative systems.
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**Title read-through test**: read only the slide titles from beginning to end; they should tell the complete story. If the sequence does not read coherently, the structure has failed.
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Density anchor: the specific minimum for each style—the number of evidence modules and charts per slide, plus annotation conventions—must follow the 【Density Baseline】 reverse-engineered from that style's source deck. This baseline does not impose one universal numeric target.
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### Global Prohibitions (Default AI Patterns · Mandatory)
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1. **Do not use cards by default**: unless the user explicitly requests them, never use rounded rectangles or rectangular cards to create hierarchy or alignment. Functional containers, such as status indicators, assumption boxes, and quotation frames, are not considered cards. Lines, negative space, type scale, and weight contrast are better tools.
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2. **Do not use equal-split compositions**: unless no viable alternative exists, do not default to three equal columns, four equal columns, or a 2×2 matrix. An equal split must be justified by the content structure—three scenarios naturally warrant three columns, and frameworks explicitly named in the brief are exempt.
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3. **Do not use ungrounded AI color schemes**: an institutional palette specified in the content is exempt. The prohibition applies to generic, overfamiliar, and unjustified defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
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4. **Do not introduce elements that conflict with the overall style**: never use forms outside the established visual language, such as rounded icons or rounded rectangles in a sharp-edged style.
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5. **Keep chart backgrounds transparent**: use transparency or the slide background color, except when reversing to light graphics on a dark background.
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6. **Do not leave planned regions empty**: no content region may contain a large blank area. Every planned region must be filled with real content; failure to fill it is the most severe form of roughness.
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## PART B — Signature System (Template-Specific Signature; Overrides PART A in Case of Conflict)
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Based on a small 6-slide source sample.
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One-line style signature: a cream paper ground with hard-edged collage shapes in tomato red and cobalt blue; fluorescent yellow-green appears only on actions; titles and numbers are large and spacious.
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【Color Palette】
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Use an approximately #F3E8D4 background continuously across the full slide. Use approximately #171717 for primary text and titles, body copy, axes, and page numbers. Use approximately #F05A39 as the primary accent for diagonal anchors, key figures, and nodes, covering no more than about one-third of a standard slide. Use approximately #2657D7 as the secondary accent for second-priority content, pathway panels, and range figures. Reserve pink #E9A7B3 and fluorescent green #D9F04A for geometric cover accents or the closing CTA only; do not propagate either color elsewhere. Limit chart series to red #F05A39, blue #2657D7, and ink #171717 on transparent backgrounds. The source deck defines no positive/negative color semantics; when a distinction is required, red and blue may be used only with text labels. A slide should normally use only the cream background, ink, and one or two of red/blue; never flood the slide with accent colors.
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【Layout Skeleton】
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Source facts: 960×540, 16:9; approximately 80 px (8%) safe margins. Place the title from the upper left, with a light-gray descriptor on the following line and a fixed page number at the lower right. Separate sections with hard-edged color fields or a single horizontal rule; do not use navigation. The default reading path is upper-left title → central structure → concluding statement at the bottom. The cover uses a red diagonal panel on the left, a pink square at the upper right, and a green diamond at the lower right; reserve this composition for special slides. The closing slide uses an almost-black background, a two-column list, and a centered green button at the bottom; use it only for the final slide. Content slides commonly use four horizontal blocks, three parallel columns, or an asymmetric grid with figures on the left/center and a proportion bar on the right.
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【Typography】
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Source typography facts: the typeface family cannot be verified from the page images. Only the use of sans-serif Chinese type is confirmed, with heavy titles, regular/medium body copy, and prominent oversized figures in a matching sans-serif. Visual scale ratios are 1x for body copy, approximately 2.2–2.8x for titles, approximately 3.8–4.5x for large figures, and approximately 0.65–0.75x for footnotes/page numbers. Left-align text and Arabic numerals. Use hyphens for dates, en dashes for ranges, and commas as thousands separators. Do not mix in serif or handwritten typefaces. Render with MiSans (titles Bold); English titles may use Archivo Black (via customFonts).
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【Chart Language】
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Observed chart types: single-line timelines, two-series horizontal stacked bars, and card-free KPI number arrays; no tables or coordinate grids appear. Signature treatment: timelines use a black baseline with evenly spaced circular nodes, dates above, and labels below; red/blue identify only a few selected nodes. Proportion bars retain only one short bar, with the meaning written beside it. KPI slides use four large figures as evidence, plus a small proportion bar at the upper right. Place annotations as adjacent text rather than labeling every bar densely. All other rules inherit from PART A.
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【Signature Components】
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Diagonal red block: an upper-slide/cover anchor that bleeds to the edge; use no more than 1 on a standard slide. Hard-edged red/blue panels: hold parallel content with square corners and no outlines; use 3–4 per slide. Low-contrast oversized sequence numbers 01/02/03: use only for a three-column pathway, 1 per column. Small lower-right page number: 1 per slide. Solid fluorescent-green action bar: use only at the bottom center of the closing slide, no more than 1, with ink-colored text. Pink squares and green diamonds are occasional cover decorations only and must touch a slide edge.
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【Prohibited】
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Do not use gradients, glass effects, shadows, outlines, rounded cards, or pill labels; keep color fields solid and hard-edged. Do not expand red/blue into full-slide backgrounds for ordinary content slides. Reserve a complete set of three blue panels and the almost-black background for their dedicated slide types. Do not introduce a fourth highly saturated color on a content slide; pink and green remain accents only. Use photography, textures, and sticker illustrations sparingly; never use assets merely to fill space.
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【Slide Types and Layouts】
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Cover (special) | Introduce the proposition | Red diagonal panel covering approximately one-third on the left, two geometric shapes on the right | 4–5 blocks | Geometric accents | No evidence matrix.
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Overview matrix | Total + categories | Four square blocks in a row, black band at the bottom | 4+1 blocks | Large white figures | No long paragraphs.
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Three-path entry (occasional) | Parallel pathways | Three blue panels with narrow gaps | 3 blocks | Oversized sequence numbers | No more than three pathways.
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Single-line timeline (occasional) | Phase pacing | One horizontal line, 7 nodes, labels above and below | 7 nodes + concluding statement | Colored nodes | No complex Gantt chart.
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KPI array (occasional) | Target/scale/range | 2×2 large figures at left/center, short bar at upper right | 4+1 blocks | Red, blue, and ink figures | No long explanations.
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Action close (special) | Checklist + CTA | Almost-black background, two columns, button at bottom | 2 columns + 1 button | Reversed white title/green bar | No new background narrative.
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【Density Baseline】
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Content slides usually contain 3–5 independent modules, but follow the designated slide type: overview, 4 blocks + black band; pathway, 3 blocks, each with a title + two short descriptions; timeline, 7 nodes; KPI, 4 figures + 1 bar; action slide, 3–4 items in each of 2 columns + 1 button. Use 0–1 chart per slide and 0–2 explanatory blocks, each approximately 8–24 words/characters equivalent. Concentrate negative space below titles, between modules, and to the right of KPIs; preserve breathing room around figures.
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# Pine Soot Pictorial · Promotion STYLE DESIGN SYSTEM
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## PART A — Category Baseline (General Minimum)
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An emotion-led yet fully auditable brand presentation, benchmarked against annual reviews from top-tier agencies, campaign retrospectives, and destination/product launch decks. The deck must land one memorable creative idea on every slide while keeping every claim verifiable—expressive in form, disciplined with numbers.
|
||||
|
||||
Content and layout:
|
||||
1. Creative-led structure: one unifying annual/campaign proposition → audience and market evidence → big-idea development (waves/chapters) → channel and content system → results with full measurement context → direction for the coming year.
|
||||
2. Make big numbers the protagonists: give a small set of headline metrics full-slide or oversized emphasis; arrange supporting evidence around them in compact modules.
|
||||
3. Build rhythm at medium density: alternate evidence-dense slides with spacious statement slides; the deck should rise and fall like a story, not fill every surface like a report.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: confident, contemporary, and brand-first; use photographic or illustrative texture only when it is authentic to the source style—never pad the deck with generic stock imagery.
|
||||
2. Typography: one expressive display face carries the major propositions, as defined by the style signature, while one highly legible workhorse face handles body copy and data; set large numerals in the display face; keep case and tracking rules consistent throughout.
|
||||
3. Color: give each deck one brand-color family—one primary color with lighter and darker steps—plus one contrasting accent reserved for CTAs and highlighted data; let the style signature determine the background; no rainbow charts.
|
||||
4. Graphics: reduce charts to the elements required by the narrative—few series, direct labels; timelines, funnels, and audience bars are signature graphic forms; icons must follow the style’s established line or fill language, with no multicolor clip art.
|
||||
|
||||
Structure and discipline (distilled from the work we recognize as benchmark quality):
|
||||
1. One big idea per slide: the slide title states the campaign proposition or chapter message, and every module on the slide serves that one idea.
|
||||
2. Campaign evidence must include full measurement context: impressions, completion rate, engagement rate, and conversion must always state platform, period, and sample scope; vanity metrics without context are a defect.
|
||||
3. Timeline slides are first-class citizens: every wave, season, or phase has a named cadence and phase-specific metrics; a campaign deck without a rhythm slide is incomplete.
|
||||
4. Audience slides use funnels, tiers, or audience bars—demographics must be tied to behavior and value, never shown as bare percentages.
|
||||
5. Results slides distinguish outputs (impressions, content volume) from outcomes (search lift, new-customer share, sell-through rate); outcomes take visual precedence over outputs.
|
||||
6. Case-study deep dives use fixed fields: context → action → numerical evidence → implication; parallel cases must use consistent, comparable fields.
|
||||
7. Social/UGC evidence cites authentic order of magnitude and shows the structure of representative content; redraw all third-party platform screenshots.
|
||||
8. The ending must establish direction: next year’s theme, total budget and allocation, and measurement framework—a closing slide that says only “thank you” is a defect.
|
||||
9. Every number must include its unit, point in time, and source/measurement context; label estimates as internal illustrative assumptions.
|
||||
10. Imagery and shape language: when permitted by the style signature, proactively source authentic imagery and replace generic rectangular blocks with expressive shapes—torn edges, collage, irregular crops, and signature forms; flat rectangles are a last resort, not the default.
|
||||
|
||||
Default baseline (distilled from the layout skill; PART B may override): one proposition per screen, with each slide communicating only one core message and no more than 3 continuous lines of body copy; visual tension must come from at least one clearly defined device—expansive negative space, strong contrast, a large field of the primary brand color, or a full-bleed product/person image—and remain consistent throughout; no table-heavy layouts, with data expressed first through oversized numerals, a single chart, or comparison bars; use one decorative language across the deck and never mix more than one system.
|
||||
|
||||
**Title Read-Through Test**: read only the slide titles from beginning to end; they should tell the complete story. If the sequence does not flow, the structure has not been established.
|
||||
|
||||
Density anchor: the specific minimums for each style—the number of evidence modules and charts per slide, plus annotation conventions—follow the 【Density Baseline】 reverse-engineered from that style’s source material; this baseline does not impose a universal number.
|
||||
|
||||
### Global Prohibitions (AI Default Tropes · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: unless the user explicitly requests them, never use rounded rectangles or rectangular cards to construct hierarchy or alignment—functional containers such as status indicators, assumption boxes, and quotation frames do not count as cards. Rules, negative space, type scale, and weight contrast are preferable.
|
||||
2. **Do not default to equal subdivisions**: unless no other workable layout exists, do not default to three equal columns, four equal columns, or a two-by-two matrix—equal division must be justified by the content structure (three scenarios naturally support three columns; frameworks explicitly named in the body copy are exempt).
|
||||
3. **Do not use unmotivated AI color schemes**: institutional palettes specified in the brief are exempt; the prohibition targets safe, familiar, unsupported defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **Do not use elements that conflict with the overall style**: no out-of-style treatments, such as rounded icons or rounded rectangles within a sharp-edged system.
|
||||
5. **Keep chart backgrounds transparent**: use transparency or the slide background, except when reversing content out of a dark field.
|
||||
6. **Do not leave planned regions empty**: the body-content area must not contain large blank zones; every planned region must be filled with real content, and failure to fill it is the most severe form of roughness.
|
||||
|
||||
## PART B — Signature System (Distinctive Template Signature; Overrides PART A in Case of Conflict)
|
||||
|
||||
One-line style signature: a cinematic-pictorial editorial sensibility built on near-black grounds and full-slide cinematic photography, structured with white type, with cover red and magenta used as one-off bursts; large-scale imagery preserves breathing room within medium-high text density.
|
||||
|
||||
【Color Palette】Background #000101 (renders close to #000000): carries black fields and photographic negative space and may occupy 44%–56%. Primary text #FFFFFF: used for body copy, navigation, page numbers, and fine rules, never as a large filled field. Titles #FFFFFF: hierarchy comes only from size and weight. Primary accent #EF1722: the striped field at the cover’s lower right, occupying about one-fifth of the cover; prohibited in body slides. Secondary accent #FD1AEE: the narrow vertical stripe on the same cover, with roughly half the area of the primary accent. Chart series colors and positive/negative colors: not used; inherit PART A without adding new encodings. The interface layer on every slide is black and white only; the cover may add red and magenta, while photographic hues do not count. Iron rule: color comes only from photography or the cover stripes and never fills body-content containers.
|
||||
|
||||
【Layout Skeleton】Source facts: the canvas is 19×11 inches, at 19:11. Five micro anchors sit across the top at approximately x=2%, 25%, 48%, 70%, and 97%; the rightmost index is vertical, and the page number is fixed at the lower left. The main title begins at y≈31%, two-column body copy occupies y≈41%–74%, and the label group occupies y≈77%–91%; the reading path is navigation → title → explanation → labels. Photography and black field use a hard 43.7%/56.3% split that may be mirrored left to right; images meet the slide edge with square corners, and seams use black hairlines only. Cover only: approximately 59% of the left side is a full-bleed close-up, while the right 41% is black above and red/magenta vertical stripes below; the main title breaks into offset oversized words at the lower left. 16:9 migration: at 960×540, preserve the vertical hierarchy, two-column body, and square-edged division; assign the additional ≈2.9% width to the photographic crop or outer black field, place the division at 42%–44% (or mirror it), and never stretch the image or alter the vertical stack.
|
||||
|
||||
【Typography】Source typeface facts: sans-serif Inter (brought in via customFonts); body copy uses Inter, navigation uses Inter Medium, and titles and labels use Inter SemiBold. Body = 1x = 13 pt, body title ≈4.23x = 55 pt, oversized year numeral ≈2.77x = 36 pt, cover title ≈8.85x = 115 pt, and small label/footnote level ≈0.85x = 11 pt (there is no separate footnote style). Titles may run 2–3 lines, with line height around 0.6–0.7em and tracking tightened by approximately 4%–10%; compress title lines only and never overlap the body copy. Navigation and labels use ALL CAPS, body titles use sentence case, and four-digit indices are stacked vertically. For Chinese, choose a modern sans-serif with even stroke weight and keep to a single type family; continue using Inter for Latin letters and numerals. 16:9 migration: at 960×540, recommended sizes are 16–17 for body copy, 66–72 for titles, 124–144 for cover titles, and 13–15 for labels/navigation; preserve the original ratios and weights. These are not measurements taken from the source.
|
||||
|
||||
【Chart Language】Actual-use inventory: no data charts and no tables; only single photographs, horizontal storyboards, hard-edged image matrices, and attribute-label groups. ⭐Image matrix: compose 2–11 unequal-width frames into a square-cornered visual evidence wall; frame sizes may vary, but all boundaries must align. Use only to show multiple visual facets of the same subject, never to encode quantitative comparison. All other chart rules inherit PART A; no stable additions were observed in the source.
|
||||
|
||||
【Signature Components】Photography is a hard requirement: every body slide contains at least one cinematic photograph suitable for full-slide cropping, covering 44%–100% of the canvas; text sits only on a black field, a darkening layer, or natural negative space. Top micro-navigation + lower-left page number: each appears once per body slide, flush with the slide edge and outside the body grid; the leftmost anchor names only the section role and must not reproduce an institutional logo. Attribute-label group: one group appears in the lower portion of each body slide, containing 4–10 low-profile capsules with transparent fill and a fine #FFFFFF outline, set in Inter SemiBold ALL CAPS; arrange them across two lines according to content width, with no individual label wrapping. Cover red/magenta stripe field (occasional): use only once in the entire deck, confined to the lower-right quadrant, and never extend it into a decorative device for body slides.
|
||||
|
||||
【Prohibited】Do not use #EF1722, #FD1AEE, or any colored interface block on body slides; this preserves the impact of the cover burst. Do not use rounded photographs, floating cards, shadows, or wide white gutters; photography must be hard-cropped into a continuous composition. Do not place white type directly over highly textured or brightly lit photography; if there is no natural dark region, recrop first and use a localized black darkening layer only as the second choice. Do not use centered body-slide titles or symmetrical poster compositions; titles, body copy, and labels always begin on the same left edge. Do not substitute illustrations, 3D graphics, or multicolor icons for photographic evidence. Labels must not use solid fills, gradients, or multiline word breaks.
|
||||
|
||||
【Slide Types and Layouts】Black field—photography hard split｜Concept explanation + one set of visual evidence｜Approximately 44% photography and 56% black field, optionally mirrored, with two-column body copy in the black field｜3–5 independent blocks; photography may be 1 image or a 9–11-frame matrix｜Top navigation, label group, page number｜Unsuitable for high-dimensional data or long tables.
|
||||
Dual-photography split with type on dark regions｜One proposition requires a primary image and a supporting image｜Approximately 56% on one side for a type-bearing hero image with a dark region, and 44% on the other for 1–2 supporting images｜3–4 independent blocks｜Top navigation, label group, page number｜Unsuitable for photographs without clear negative space.
|
||||
Full-bleed photography with negative space｜A single strong visual supports a short analysis｜Photography bleeds across 100% of the slide; the title and two-column body copy occupy only approximately 42% on one side｜2–4 independent blocks｜Top navigation, label group, page number｜Unsuitable for parallel conclusions or dense parameters.
|
||||
|
||||
【Density Baseline】A typical body slide contains 1 main title, 2–4 explanatory blocks, 1 group of 4–10 labels, and 1–11 photographs; the chart count is always 0. Black-field split slides usually contain 3–4 text/label modules; image-matrix slides replace additional text with 9–11 frames; full-bleed photography slides retain only 2–3 text blocks. Source-language blocks contain approximately 120–400 characters; new drafts should target a language-equivalent concise length of 45–90 words/characters across 2–6 lines. Do not caption every image or annotate every point. Concentrate negative space between navigation and title, to the right of the title, within dark photographic regions, and below the label group; do not impose a universal module minimum across the deck—the more fully photography occupies the slide, the less text it should carry.
|
||||
@@ -0,0 +1,75 @@
|
||||
# Silk Yellow Magazine · brand_campaign STYLE DESIGN SYSTEM
|
||||
|
||||
## PART A — Category Baseline (Universal Minimum)
|
||||
|
||||
An emotion-led, audit-ready brand presentation benchmarked against top-tier agency annual reports, campaign retrospectives, and destination/product launch decks. Every slide must land one memorable creative idea, while every claim remains verifiable—form can be expansive; numbers stay disciplined.
|
||||
|
||||
Content & Layout:
|
||||
1. Idea-driven structure: one annual/campaign proposition → audience and market evidence → big-idea development (waves/chapters) → channel and content system → results with measurement context → direction for next year.
|
||||
2. Make big numbers the protagonists: give a small set of headline metrics full-bleed or oversized emphasis; arrange supporting evidence in compact modules around them.
|
||||
3. Medium density with pacing: alternate evidence-dense slides with breathing-room statement slides; the deck should rise and fall like a story, not fill every inch like a report.
|
||||
|
||||
Visual Style:
|
||||
1. Aesthetic: confident, contemporary, brand-first; use photographic or illustrative texture only when it is genuinely present in the source style—never pad with stock assets.
|
||||
2. Type: one expressive display face handles major propositions (as defined by the style signature), and one highly readable workhorse face handles body copy and data; use the display face for big numbers; keep capitalization and tracking rules consistent across the deck.
|
||||
3. Color: one brand-color family per deck (one primary color with lighter and darker steps), plus one contrasting accent reserved for CTAs and highlighted data; background tone follows the style signature; no rainbow charts.
|
||||
4. Graphics: simplify charts into a story line (few series, direct labels); timelines, funnels, and audience bars are signature graphic forms; icons use only the style's established line/filled language—no multicolor clip art.
|
||||
|
||||
Structure & Discipline (distilled from outputs we recognize as benchmarks):
|
||||
1. One big idea per slide: the slide title is the campaign proposition or chapter message, and every module on the slide serves that one idea.
|
||||
2. Campaign evidence must carry complete measurement context: impressions, completion rate, engagement rate, conversions—always include platform, time period, and sample scope; a vanity number without context is a defect.
|
||||
3. Timeline slides are first-class citizens: waves, seasons, or phases each have named beats and phase metrics; a campaign deck without a pacing slide is incomplete.
|
||||
4. Use funnels, tiers, or audience bars on audience slides—demographics must be tied to behavior and value; never show bare percentages alone.
|
||||
5. Separate outputs (impressions, content volume) from outcomes (search lift, new-customer share, sell-through rate) on results slides; outcomes must outrank outputs visually.
|
||||
6. Use fixed fields for case deep dives: context → action → numerical evidence → takeaway; parallel cases must use identical, comparable fields.
|
||||
7. Cite real scale for social/UGC evidence and show representative content structure; always redraw third-party platform screenshots instead of using them directly.
|
||||
8. The ending must point forward: next year's theme, total budget and allocation, and measurement framework—a closing slide that only says thank you is a defect.
|
||||
9. Every number must carry a unit, time point, and source context; label estimates as internal example assumptions.
|
||||
10. Image and shape expression: when the style signature permits, actively use image search to obtain real supporting visuals and replace ordinary rectangular blocks with a creative shape language (torn edges, collage, irregular crops, signature shapes); flat rectangles are a last resort, not the default.
|
||||
|
||||
Default baseline (distilled from the layout skill, overridable by PART B): one proposition per screen, one core message per slide, no more than 3 lines of continuous body copy on content slides; at least one explicit source of visual tension (large negative space / high contrast / a large field of brand primary color / a full-bleed product or people image), applied consistently across the deck; no piled-up tables, prioritize big numbers, a single visual, and comparison bars; use one decorative language throughout, without mixing more than two decorative systems.
|
||||
|
||||
**Title read-through test**: reading only the slide titles in sequence should let you hear the whole story; if the sequence does not flow, the structure has not worked.
|
||||
|
||||
Density anchor: each style's specific minimums (evidence modules per slide, chart count, labeling habits) follow the 【Density Baseline】 reverse-engineered from that style's source deck—this baseline does not impose one uniform number.
|
||||
|
||||
### Global Prohibitions (AI Defaults · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: unless the user explicitly asks for them, never use rounded rectangles or rectangular cards to build hierarchy or alignment—information-bearing containers (status lights, assumption boxes, quote frames) do not count as cards. Lines, whitespace, type size, and weight differences are the better solution.
|
||||
2. **Do not default to evenly split compositions**: unless no other usable layout exists, do not default to thirds, quarters, or a two-by-two matrix—even splits must be justified by the content structure (three scenarios naturally make three columns; frameworks named in the body are exempt).
|
||||
3. **No ungrounded AI color schemes**: institution palettes explicitly specified in the body are exempt; what is banned is bland, common, unsupported default color—blue-purple gradients, cyan-purple neon, rainbow light flares, glass cards, glowing borders.
|
||||
4. **No element that clashes with the overall style**: do not introduce styles outside the system, such as rounded icons or rounded rectangles in a sharp-edged style.
|
||||
5. **Chart backgrounds must be transparent**: use transparency or the page background, except for reversed white on a dark background.
|
||||
6. **No blank regions**: never leave a solid block of empty space in the body-content area; every planned region must be filled with real content, and failure to fill it is the most serious form of roughness.
|
||||
|
||||
## PART B — Signature System (Template Signature; this section overrides PART A in case of conflict)
|
||||
|
||||
One-line style signature: a rough-edged editorial-magazine character, grounded in warm gray and black-and-white, with one highly saturated chapter color as the accent, advancing through alternating dense long-form copy and full-bleed real imagery.
|
||||
|
||||
【Color Palette】
|
||||
The default background is warm gray #E5E3DD, with #000000 as a full-column inverse background and #FFFFFF reserved for reading panels over photos. Primary text is #000000; reverse type on dark backgrounds uses #E5E3DD or #FFFFFF; titles remain #000000 on light backgrounds, while chapter display titles use the chapter color. For each chapter, select only one primary accent from #E2FDBE, #F9B3A7, #6E8EBE, #DD5A50, #99BBBD, #FFD200; it may fill a chapter page or one macro column. Supporting colors are limited to the neutral layers #E5E3DD / #FFFFFF. If a chart must be added, its series use only #000000＋the chapter color, with #E5E3DD as the baseline. The source deck has no dedicated positive/negative colors: use #000000 text for both, paired with +/−; do not automatically read #DD5A50 as negative. A slide may contain at most one chromatic hue; a photo's inherent color is exempt, but do not sample a second accent from the photo.
|
||||
|
||||
【Layout Skeleton】
|
||||
The source canvas is 1920×1080, 16:9. Use a 12-column base, most often resolving into three equal-width 4/4/4 macro columns, or 4/8 and 8/4 text-image splits; this is the template's explicit override of PART A's “do not split evenly unless necessary.” The top of the page carries three 12pt micro-metadata items; a capsule tab overflowing the upper-left edge carries the page title; mirrored vertical chapter/level navigation sits on both side edges, with a fixed micro page number at bottom right. The default reading path is left→right, then top→bottom within each column; images and text must align to thirds or the 12-column grid lines. Covers use a dedicated full-bleed multicolor halftone collage with a white oversized title at left-center; chapter pages use the chapter color, black-and-white halftone imagery, and a three-line oversized title on the left, and these treatments do not carry over to ordinary body pages.
|
||||
|
||||
【Typography】
|
||||
Source fact: the PDF embeds only the sans-serif fonts FranklinGothicATF-Regular and FranklinGothicATF-Heavy. Body 20pt=1x; large pull quotes 27pt≈1.35x; module titles and data statements 30pt≈1.5x; headline numbers 50pt≈2.5x; chapter display titles 200pt≈10x; footnotes, page numbers, and sidebars 12pt≈0.6x. Tab titles are approximately 0.95x, establishing hierarchy through Heavy and all caps rather than enlargement. Use sentence case for body copy; set people/project role names and sources in Heavy; key sources may receive a straight underline; do not introduce a third font. Render with {latin: Liter, ea: MiSans}; titles and chapter display titles use Archivo Black (via customFonts) or MiSans Bold.
|
||||
|
||||
【Chart Language】
|
||||
Types actually used are: large-number text lists, two-column numbered key-point boards, case-study “action＋impact” lists, and occasional six-cell chapter indexes; no bar, line, or pie charts, and no data tables. ⭐ Do not draw data as charts; set it as a 1.5–2.5x sentence occupying one column, with the source immediately below in bold/underlined type. ⭐ The upper part of a case panel is an underlined Heavy title and body copy; the bottom uses a light band in the chapter color for the impact or pull quote. ⭐ Chapter closes use two asymmetrical black/warm-gray key-point boards over a halftone background, with no axes or legends.
|
||||
|
||||
【Signature Components】
|
||||
1）Top-left bleed capsule tab: identifies the page subhead; at most 1 per page, occupying only the upper-left area. 2）Mirrored edge navigation: shows chapter and page level together, hugging only the left and right page edges without covering body copy. 3）Two-tone halftone imagery: serves as background, hero visual, or column divider; choose exactly one crop treatment per page from full bleed, organic edge, circle/semicircle, or hard rectangle, with one dominant logic. 4）Square-corner opaque evidence panel: isolates busy photos from long copy; ordinary pages use no more than 2, aligned to the grid, with no shadow. 5）Photography is a hard constraint: case pages must include a real documentary photo or video frame, occupying 1/3, 2/3, or full bleed; without real assets, existing evidence graphics may be halftoned, but stock images and generic AI illustrations are prohibited.
|
||||
|
||||
【Prohibited】
|
||||
Do not mix two chapter colors on one page; prohibit gradients, transparent glass, shadows, and glow, and keep every text-bearing surface flat and opaque; long-form copy must not sit directly on a high-detail photo. Rounded corners are reserved for the upper-left tab and frames around genuine vertical media; evidence panels always use square corners. Do not add serif, handwritten, or decorative display type. Use conventional charts and tables sparingly; no stable examples of them were observed in the source deck.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Text-led analysis｜integrate multi-source evidence｜two text columns＋one halftone hero visual, or three columns side by side｜2–3 blocks｜tab, edge navigation, halftone imagery｜not suited to a single dominant case.
|
||||
Single-case hero｜explain one action and its outcome｜1/3 text＋2/3 photo, or a center 1/3 photo with explanation and pull quote on both sides｜1–2 blocks｜real photo, square-corner evidence panel｜not suited to three co-equal objects.
|
||||
Dual-case gallery｜contrast two like-for-like examples｜photos fill the left and right halves, with two same-field panels overlaid on the images｜2 blocks｜light impact/pull-quote bands｜not suited to cases without comparable fields.
|
||||
Quote/key-point close｜synthesize a position or recommendation for two audiences｜full-page halftone background＋two large asymmetrical text blocks｜2 blocks｜black/warm-gray opposition｜not suited to a new conclusion whose evidence chain is incomplete.
|
||||
Occasional chapter index｜preview the full-deck structure on one screen｜six equal color blocks in a 3×2 arrangement｜6 blocks｜six-color chapter palette｜not suited to arbitrary body content.
|
||||
|
||||
【Density Baseline】
|
||||
Chapter display-title pages contain only 1 title and image, with no evidence minimum. Text-led pages usually contain 2–3 evidence modules; in new work, each long-form block is recommended at 180–320 words/characters equivalent, paired with 1 pull quote or data sentence of 60–120 words/characters equivalent. Case pages usually contain 1–2 cases; each case includes 1 hero image, 1 description of 100–220 words/characters equivalent, and 1 impact/pull-quote band of 40–90 words/characters equivalent. Quote/key-point close pages are fixed at 2 blocks, each 80–180 words/characters equivalent. The source deck's conventional chart count is 0; when a new topic truly requires one, use no more than 1 chart per page, label key values directly, and do not label every bar/point. Negative space is concentrated in the 12-column gutters, the inner padding of text blocks, and the outer edges of organic crops; the remaining open areas are carried by photos, halftone, or chapter solid color.
|
||||
+68
@@ -0,0 +1,68 @@
|
||||
# Silver-Gray Luxury Magazine · Promotion STYLE DESIGN SYSTEM
|
||||
|
||||
## PART A — Category Baseline (General Minimum)
|
||||
|
||||
A brand presentation that leads with emotion while keeping its evidence auditable, benchmarked against top-tier agency annual reports, campaign retrospectives, and destination/product launch decks. Every slide must land one memorable creative idea, while every claim remains verifiable—bold in form, disciplined with numbers.
|
||||
|
||||
Content and layout:
|
||||
1. Creative-led structure: a single proposition for the year/campaign → audience and market evidence → development of the big idea (waves/chapters) → channel and content system → results with full measurement context → direction for the following year.
|
||||
2. Make major numbers the hero: give a small set of headline metrics full-slide or large-type emphasis; arrange supporting evidence around them in compact modules.
|
||||
3. Use medium density to create rhythm: alternate evidence-dense slides with spacious statement slides; the deck should rise and fall like a story, not fill every space like a report.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: confident, contemporary, and brand-led; use photographic or illustrative texture only when it is genuinely present in the source style—never substitute generic stock imagery.
|
||||
2. Typography: one expressive display face carries major propositions in line with the style signature; one highly legible workhorse face handles body copy and data. Set major numbers in the display face. Apply capitalization and tracking rules consistently throughout the deck.
|
||||
3. Color: give each deck one brand color family—a primary color plus lighter and darker steps—and one contrasting accent used only for CTAs and highlighted data. Let the style signature determine the background. No rainbow charts.
|
||||
4. Graphics: reduce charts to the story line—few series and direct labels. Timelines, funnels, and audience bars are signature graphic forms. Icons must follow the style's established line or fill language; no multicolored clip art.
|
||||
|
||||
Structure and discipline (derived from work we recognize as benchmark quality):
|
||||
1. One big idea per slide: the slide title states the campaign proposition or chapter message, and every module on the slide serves that single idea.
|
||||
2. Campaign evidence must include complete measurement context: impressions, completion rate, engagement rate, and conversion—always specify platform, period, and sample scope. Vanity numbers without context are a defect.
|
||||
3. Timeline slides are first-class citizens: each wave, season, or phase needs a named cadence and phase-specific metrics. A campaign deck without a pacing slide is incomplete.
|
||||
4. Audience slides use funnels, tiers, or segment bars—demographics must be tied to behavior and value; never present bare percentages alone.
|
||||
5. Results slides distinguish outputs (impressions, content volume) from outcomes (search lift, share of new customers, sell-through rate); outcomes must sit higher in the visual hierarchy than outputs.
|
||||
6. Use fixed fields for case deep dives: context → action → numerical evidence → takeaway. Parallel cases must use consistent, comparable fields.
|
||||
7. Social/UGC evidence must cite real scale and show a representative content structure; always redraw third-party platform screenshots.
|
||||
8. The ending must establish direction: next year's theme, overall budget and allocation, and measurement framework. A closing slide that only says thank you is a defect.
|
||||
9. Every number must include its unit, time point, and source/methodology context; label estimates as internal illustrative assumptions.
|
||||
10. Imagery and shape language: when permitted by the style signature, proactively source authentic imagery and use creative shape language—torn edges, collage, irregular crops, and signature shapes—instead of ordinary rectangular blocks. Flat rectangles are the last resort, not the default.
|
||||
|
||||
Default baseline (derived from the layout skill; PART B may override): one proposition per screen, with each slide communicating only one core message; continuous body copy on content slides must not exceed 3 lines. Visual tension must come clearly from at least one of the following—generous negative space, strong contrast, a large field of the primary brand color, or full-bleed product/portrait imagery—and remain consistent throughout the deck. Do not stack tables; prioritize major numbers, single charts, and comparison bars. Use one decorative language throughout; never mix more than 2 decorative systems.
|
||||
|
||||
**Title Read-Through Test**: Reading only the slide titles across the deck should tell the complete story. If the sequence does not flow, the structure has failed.
|
||||
|
||||
Density anchor: the specific minimum for each style—the number of evidence modules and charts per slide, plus annotation conventions—is defined by the style's 【Density Baseline】 reverse-engineered from the source deck. This baseline does not impose a uniform number.
|
||||
|
||||
### Global Prohibitions (AI Defaults · Mandatory)
|
||||
|
||||
1. **No cards by default**: unless the user explicitly requests them, never use rounded rectangles or rectangular cards to create hierarchy or alignment. Functional information containers—status indicators, assumption boxes, and quotation frames—do not count as cards. Lines, negative space, type size, and weight differences are better tools.
|
||||
2. **No equal-split compositions**: unless no other layout is viable, do not default to 3 equal columns, 4 equal columns, or a 2×2 matrix. Equal splits must be justified by the content structure—3 scenarios naturally support 3 columns; frameworks explicitly named in the source copy are exempt.
|
||||
3. **No ungrounded AI color schemes**: institution-specific palettes stated in the content are exempt. Prohibited choices are moderate, familiar, and unjustified defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **No element that conflicts with the overall style**: do not introduce off-style treatments, such as rounded icons or rounded rectangles in a sharp-edged visual system.
|
||||
5. **Keep chart backgrounds transparent**: use transparency or the slide background, except for reversed-out charts on dark backgrounds.
|
||||
6. **No empty regions**: do not leave an entire planned region of the content area blank. Every allocated region must be filled with real content; failure to fill it is the most serious form of roughness.
|
||||
|
||||
## PART B — Signature System (Template-Specific Signature; Overrides PART A in Case of Conflict)
|
||||
|
||||
One-line style signature: austere luxury editorial—cool white, deep black, and desaturated documentary photography as the foundation; narrow copper-brown and warm-gold accents; spacious narrative slides; dense data and appendix slides.
|
||||
|
||||
【Color Palette】Backgrounds: narrative slides use full-bleed desaturated photography, overlaid with #000000 for darkening when necessary; data slides use #FFFFFF only. Primary text: #252525 or #000000 on white, and #FFFFFF over photography. Titles follow the same rule, with no separate title color. Primary accent: #9D5A37 copper-brown, reserved for the primary series, key numbers, or a single conclusion, covering no more than approximately 15% of the slide. Secondary colors: #A6A6A6 and #E7E6E6 carry secondary series, row bands, and structure; #CC9900 or #D79740 is reserved for small highlights. Chart series use #9D5A37 / #A6A6A6 / #000000 / #CC9900 / #585858. Appendix tables use alternating #CCEDFF rows, never on narrative slides. Positive/negative values: default to #252525; when a value belongs to a specific series, retain the series color and rely on +/− or parentheses for interpretation. Use at most 2 non-neutral colors per slide. Never flood a slide with copper-brown or warm gold.
|
||||
|
||||
【Layout Skeleton】Source canvas: 720×405 pt, 16:9. Narrative slide titles sit at the upper left with 2%–3% inset, commonly using “chapter role — slide judgment” as an implicit breadcrumb. The main content unfolds horizontally; information over imagery is consolidated with 1 central mist-white band or 3–4 parallel bands. Data slides use a pure white background with a 1 pt black rule at both top and bottom; the title sits below the top rule. The main chart occupies approximately 60% on the left, and interpretation approximately 30% on the right. Narrative slide numbers are reversed in white at the lower right; data slide numbers sit at the lower right inside the bottom rule, while footnotes align left along that rule. Reading path: upper-left title → central primary evidence → right-side interpretation → bottom methodology. Cover only: full-bleed architectural photography, preserving the building geometry in the upper half, with the theme statement and date centered in the lower section. Section divider only: a full-bleed image carrying only 1 short judgment.
|
||||
|
||||
【Typography】Source-deck facts: titles and large judgments use the serif Georgia; body copy, data, and interpretation use the sans serif Tahoma. Appendix tables additionally use Times New Roman, restricted to that area. Render with {latin: Unna, ea: 思源宋体} (serif titles) and {latin: QuattrocentoSans, ea: MiSans} (sans body/data). Narrative body copy is 12–14 pt=1x; slide titles are 20 pt≈1.5–1.7x; milestone numbers are 28 pt≈2–2.3x; slide numbers/footnotes are 8–10 pt≈0.65–0.75x. Type inside data charts may be reduced to 7–10 pt, while titles remain 20 pt. Large titles and chapter roles favor ALL CAPS; assertions may use serif italics. Do not set numbers in script or decorative styles; units and periods follow the value immediately.
|
||||
|
||||
【Chart Language】Actually used in the source: stacked bars, single-bar comparisons, pie charts, waterfall charts, horizontal timelines, financial statements, and adjustment/reconciliation tables. ⭐Place small pie charts directly beneath stacked bars to show total volume and composition together; use this only when both share the same categories. ⭐Place 1–3 warm-gold oval number badges above bars when needed, labeling only a secondary measure rather than ordinary data labels. ⭐Reserve the right side of data slides for 3–5 short interpretations; bold key entities instead of coloring them. ⭐Use only monochrome black/gray bars and parenthesized negative values in waterfall charts; the endpoint may use a dark bar. ⭐Appendix tables use alternating #CCEDFF bands and thin black rules; never apply this language to body charts.
|
||||
|
||||
【Signature Components】Photography is a hard requirement on narrative slides: use only premium documentary photography of architecture, materials, craftsmanship, people, or on-site environments, either full-bleed or occupying half the slide. Never substitute illustration, abstract gradients, or fabricated scenes, and never carry photography into financial/appendix data areas. Mist-white right-angled horizontal bands: separate conclusions over imagery from the background; use no more than 4 per slide, extending horizontally across the content area. Hairline horizontal rules: use only to separate titles, timeline nodes, or footers; use 1–3 per slide and never close them into frames. Warm-gold oval number badges: use only above financial charts, with no more than 3 per slide.
|
||||
|
||||
【Prohibited】Do not apply high-saturation premade color overlays to narrative photography; create contrast through image luminance and black/white type. Do not use red and green for positive/negative values, as this would break the copper-brown–grayscale system. Do not bring #CCEDFF table bands, small-type appendix density, or Times New Roman into primary narrative slides. Do not place large photographs across white-background data slides; black-and-white photographic chart slides are occasional exceptions, not a general rule. Do not turn mist-white horizontal bands into floating glass cards or shadowed containers.
|
||||
|
||||
【Slide Types and Layouts】Full-bleed photographic argument slide｜1 judgment/transition｜image 100%, text in the lower-middle 15%–25%｜1–2 blocks｜short title + hairline rule｜unsuitable for data requiring multiple methodological definitions.
|
||||
Photographic evidence-band slide｜3–4 parallel points｜title 12%, mist-white bands 55%, footer 8%｜3–5 blocks｜mist-white horizontal bands｜unsuitable for extended argumentation.
|
||||
Photographic timeline slide｜phase evolution｜title 12%, horizontal nodes 65%, quotation/methodology 15%｜4–7 nodes｜large numbers + hairline rules｜unsuitable for non-sequential categories.
|
||||
White-background chart interpretation slide｜scale, composition, or drivers｜title 15%, left chart 55%–65%, right text 25%–35%｜1–2 charts + 3–5 points｜copper-brown bars, number badges, footer rule｜unsuitable for emotional statements.
|
||||
Audit/adjustment table slide｜cross-period details/methodology reconciliation｜title 12%, table body 72%, notes 10%｜1–2 tables｜gray body bands, pale-blue appendix bands｜unsuitable for conclusion slides.
|
||||
Occasional · split white-ground/photographic slide｜1 concept and 1 portrait/product photograph｜left text 45%, right image 55%｜2–3 blocks｜no component｜unsuitable for multi-series data.
|
||||
|
||||
【Density Baseline】Full-bleed argument slides should contain 1–2 blocks of 12–40 words/characters equivalent each, using negative space in the image for breathing room. Photographic evidence slides should contain 3–5 blocks of 20–60 words/characters equivalent each; keep breathing room between horizontal bands, but do not leave an entire region empty. White-background chart slides typically contain 1 primary chart, with at most 1 set of small pie charts; label every segment of stacked bars and label proportions on pie charts, then add 3–5 interpretations of 25–70 words/characters equivalent each. Audit slides contain 1–2 tables with 8–20 rows; appendices may extend to 15–30 rows with 1–4 lines of small-type notes and do not set the minimum for body slides. On white-background slides, preserve whitespace between the title and main chart, between the chart and interpretation column, and above the footnote rule.
|
||||
+75
@@ -0,0 +1,75 @@
|
||||
# Travel Green Handbook · Promotion STYLE DESIGN SYSTEM
|
||||
|
||||
**Create at Full Capacity**: Apply your full creativity and imagination. Treat every slide as an independent, complete design work worthy of close consideration; structure, composition, charts, imagery, and visual storytelling must be driven by the content rather than forced into default layouts.
|
||||
|
||||
**No AI Slop**: Do not produce low-judgment, formulaic, decoration-heavy AI defaults, including unjustified card arrays, equal-split grids, arbitrary blue-purple gradients or glassmorphism, icon walls, hollow oversized text, repetitive skeletons, or visual gimmicks unrelated to the content. Every slide must demonstrate a clear design decision grounded in its content.
|
||||
|
||||
**Landscape Delivery**: Deliver the final presentation in a consistent 16:9 landscape format. Portrait or non-16:9 source materials are references for style observation only; they must be recomposed for 16:9 landscape and must never retain the original canvas proportions directly.
|
||||
|
||||
**Layout Coordination**: style.md is the final authority on style (typography, color, components, chart language, and prohibited treatments); the “Layout/Visual Task” line for each slide in query.md governs that slide’s content structure, primary anchor, and reading order. Both are execution specifications: follow the task behavior in query.md for layout intent and style.md for the final visual treatment.
|
||||
### Global Prohibitions
|
||||
|
||||
1. **Do not use cards by default**: Unless the user explicitly requests them, never use rounded rectangles or rectangular cards to create hierarchy or alignment. Functional containers such as status indicators, assumption boxes, and quotation frames are not considered cards. Lines, negative space, type scale, and weight contrast are better tools.
|
||||
2. **Do not use equal-split compositions**: Unless no viable alternative exists, do not default to three equal columns, four equal columns, or a two-by-two matrix. An equal split must be justified by the content structure—three scenarios naturally warrant three columns, and frameworks explicitly named in the body content are exempt.
|
||||
3. **Do not use ungrounded AI color schemes**: Institutional palettes specified in the content are exempt. The prohibition applies to generic, overfamiliar, unjustified defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **Do not introduce elements that conflict with the overall style**: Never use forms outside the established visual language, such as rounded icons or rounded rectangles in a sharp-edged style.
|
||||
5. **Keep chart backgrounds transparent**: Use transparency or the slide background color, except when reversing to light graphics on a dark background.
|
||||
6. **Use large areas of negative space deliberately**: Maintain appropriate density in the content area. Artificially padding or diluting content, or cramming a slide, is a defect. Negative space used for breathing room, grouping, and rhythm is permitted; form must follow content, and content must never be forced in merely to fill the canvas.
|
||||
|
||||
## PART A — Category Baseline (Universal Minimum Standard)
|
||||
|
||||
A brand presentation that leads with emotion while keeping every piece of evidence auditable, benchmarked against top-tier agency annual reports, campaign retrospectives, and destination or product launch decks. Every slide must land one memorable creative idea while keeping every claim verifiable—bold in form, disciplined with numbers.
|
||||
|
||||
Content and layout:
|
||||
1. Creative-led structure: a single annual/campaign proposition → audience and market evidence → development of the big idea (waves/chapters) → channel and content system → results with full measurement context → direction for the following year.
|
||||
2. Make headline metrics the protagonists: give a small number of key figures full-slide or oversized-type emphasis; arrange supporting evidence around them in compact modules.
|
||||
3. Use medium density to create rhythm: alternate evidence-dense slides with spacious statement slides; the deck should rise and fall like a story, not fill every space like a report.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: confident, contemporary, and brand-first; use photography or illustration only when the source style genuinely calls for it—never use stock assets merely to fill space.
|
||||
2. Typography: one expressive display typeface carries the major propositions, as defined by the style signature; one highly legible workhorse typeface handles body copy and data. Set large numbers in the display typeface. Apply capitalization and tracking rules consistently across the deck.
|
||||
3. Color: one brand color family per deck—one primary color plus lighter and darker tonal steps—with a single contrasting accent reserved for CTAs and highlighted data; the background follows the style signature. No rainbow charts.
|
||||
4. Graphics: reduce charts to the story essentials, using few series and direct labels. Timelines, funnels, and audience bars are signature chart forms. Icons must follow the established line or fill language of the style; no multicolor clip art.
|
||||
|
||||
Structure and discipline (derived from the work we recognize as benchmark quality):
|
||||
1. One big idea per slide: the slide title states the campaign proposition or chapter message, and every module on the slide serves that single idea.
|
||||
2. Campaign evidence must include complete measurement context: impressions, completion rate, engagement rate, and conversion must always specify platform, period, and sample scope. Vanity metrics without context are a defect.
|
||||
3. Timeline slides are first-class citizens: every wave, season, or phase has a named beat and phase-specific metric. A campaign deck without a pacing slide is incomplete.
|
||||
4. Audience slides use funnels, tiers, or audience bars—demographics must be tied to behavior and value; never show bare percentages alone.
|
||||
5. Results slides distinguish outputs, such as impressions and content volume, from outcomes, such as search lift, share of new customers, and sell-through rate. Outcomes take visual priority over outputs.
|
||||
6. Deep-dive case studies use fixed fields: context → action → numerical evidence → implication. Parallel cases must use consistent, comparable fields.
|
||||
7. Social/UGC evidence cites authentic scale and shows representative content structures. Always redraw screenshots from third-party platforms.
|
||||
8. The ending must provide direction: next year's theme, total budget and allocation, and measurement framework. A closing slide that only says thank you is a defect.
|
||||
9. Every number must include a unit, time reference, and source/methodology context; label estimates as internal illustrative assumptions.
|
||||
10. Imagery and shape language: when permitted by the style signature, proactively source authentic imagery and use expressive shapes—torn edges, collage, irregular crops, and signature forms—instead of generic rectangular blocks. Flat rectangles are the last resort, not the default.
|
||||
|
||||
Default baseline (derived from the layout skill; PART B may override): one screen, one proposition; each slide communicates only one core message; continuous body copy on a content slide must not exceed 3 lines. Visual tension must come from at least one clearly defined source—expansive negative space, strong contrast, a large field of the brand color, or full-bleed product/people imagery—and remain consistent throughout the deck. Do not stack tables; prioritize oversized figures, a single chart, or comparison bars for data. Use one decorative language across the deck; never mix two or more decorative systems.
|
||||
|
||||
Density anchor: the specific minimum for each style—the number of evidence modules and charts per slide, plus annotation conventions—must follow the 【Density Baseline】 reverse-engineered from that style's source deck. This baseline does not impose one universal numeric target.
|
||||
|
||||
|
||||
## PART B — Signature System (Template-Specific Signature; Overrides PART A in Case of Conflict)
|
||||
|
||||
One-line style signature: a warm, humanistic editorial handbook—gray-beige paper, a river-blue primary axis, and one chapter-level accent such as coral or burgundy, alternating medium-low-density narrative slides with high-density sample slides.
|
||||
|
||||
【Color Palette】 Use #EFEBE5 as the default background. Set primary text and titles consistently in #246B81, which may also be used for dark color fields. Use #F8AA98 as the primary accent for chapter color fields or a small amount of critical information. Select only one supporting color per chapter: light blue #B0D0D9 may fill backgrounds; burgundy #A13846, yellow-green #DCD060, purple #948EC1, warm gray #DAD0C8, and orange #F2B84C each belong to one thematic section. The source deck contains no data charts; limit any newly added series colors to #246B81, #B0D0D9, and #F2B84C. Show both positive and negative values in #246B81, paired with “＋/－” or a text judgment; do not invent a red-green semantic pair. A standard slide may use only two hues—primary blue plus one chapter color—excluding photographs. Palette and sample-summary slides are exceptions; when a chapter color occupies a large area, return all other elements to primary blue and off-white.
|
||||
|
||||
【Layout Skeleton】 Source facts: canvas 1224×792, 17:11. Body content uses approximately 6% left and right margins and 7%–8% top margin. Titles sit at the upper left, often split across two uppercase lines; an extremely small chapter eyebrow sits at the upper right, and the page number sits at the lower right. The primary grid is “26% left lead-in + 60% center-right evidence zone,” with the latter optionally divided into two columns. Reading begins with the title and lead-in, then moves horizontally or downward. The cover alone uses a “large title crossing the image’s top edge + a large photo centered in the lower area” composition. Section slides alone use a “30%–42% color band on top + 58%–70% full-width image below” composition, or a full-slide solid color with a short passage. 16:9 migration: standardize final delivery to 16:9 landscape, retain the anchors and 6% horizontal margins, and allocate the added width to the evidence zone. Rework four-tier vertical examples into two to three tiers or two columns. Recrop section-page photographs for the wider frame; do not stretch the type.
|
||||
|
||||
【Typography】 Source typography facts: embedded fonts verified in the PDF are the sans-serif Marr Sans for titles and the serif Capitaine for body copy. Use Capitaine Regular for narrative text; use Marr Sans Semibold/Bold for subheads. Keep the hierarchy of content-slide titles moderately differentiated, and enlarge chapter titles substantially only on transition slides. The source deck establishes no consistent convention for large numbers; use them as local focal points only when the content contains a genuine headline metric. Footnotes and page numbers must recede clearly. Set content-slide titles and chapter eyebrows in uppercase with slightly increased tracking; narrative chapter titles may use sentence case. Render with {latin: SortsMillGoudy, ea: 思源宋体} (serif narrative body) and {latin: Liter, ea: MiSans} (sans titles/structure). In the 16:9 landscape format, preserve the role relationship of “sans serif structures, serif tells the story”; do not retain the source deck’s absolute font sizes or scaling ratios.
|
||||
|
||||
【Chart Language】 No statistical charts were observed; tables appear only in finished sample spreads. ⭐ Leader-line anatomy diagram: connect one large central sample to 6–10 short labels using fine #B0D0D9 lines and hollow circles; this treatment appears consistently on 5 slides and is used to explain composition. ⭐ Image evidence matrix: use a 2×2 grid or a single column of four equal-width cropped images, each with a short heading and description, to compare parallel evidence. ⭐ Pairing matrix (occasional): use square-cornered color blocks to show recommended and not-recommended combinations together, strictly for compatibility judgments.
|
||||
|
||||
【Signature Components】 Photography is a hard constraint: specific people and places must not be replaced with illustrations. On chapter openings with photography, the image occupies the lower 58%–70% of the slide; crop body-slide evidence images with square corners. Select only documentary images with natural light, authentic environments, and unstaged subjects; never substitute cutout figures or generic stock photography. Split-color principles board: use the left 1/3 in #EFEBE5 for the lead-in and fill the right 2/3 with #246B81, holding 3–4 sets of “photo + white-text description”; use this component no more than once per slide. Allow no more than one set of technical annotations per slide; fine lines must not cross body copy or become a decorative grid.
|
||||
|
||||
【Prohibited】 Do not replace #EFEBE5 with a full pure-white slide; white is reserved for sample backgrounds or negative space within images. Do not activate more than one chapter color on a standard content slide. Do not use rounded cards, shadows, gradients, or floating containers; divide regions only with square-cornered color fields, fine lines, and negative space. Do not use staged people, isolated products, or overly retouched stock photography. Do not place small text over complex photographs; a large cover title crossing an image boundary is the sole exception. Do not center long passages; left-align body copy and labels.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Narrative introduction | Establish the chapter viewpoint | Title in the upper-left 25%, narrow column in the center-right 40% | 1–2 long-form text blocks | No additional components | Not suitable for multi-evidence comparisons.
|
||||
Left lead-in—right arguments | Summarize with 3–4 supporting arguments | Left column 26%, right zone 60% | 4–5 blocks | Two-line uppercase title | Not suitable for a single large image.
|
||||
Central sample anatomy | Explain an object’s composition | Central sample 45%–55%, annotations around it | 6–10 labels | Fine leader lines, hollow circles | Not suitable for sequential processes.
|
||||
Image evidence matrix | Compare similar scenes or cases | Left lead-in 25%, right-side 2×2 grid or four rows | 4–6 image-text blocks | Documentary photography or a consistent illustration system | Not suitable for long-form narrative.
|
||||
Split-color principles | Present a rule overview | Left 1/3 lead-in, right 2/3 dark zone | 3–4 blocks | Split-color principles board | Not suitable for light-colored charts.
|
||||
Application showcase | Demonstrate finished applications | Open title area above, 1–4 samples arranged horizontally below | 1–4 blocks | Square-cornered samples | Not suitable for complex causality.
|
||||
|
||||
【Density Baseline】 Do not impose one universal hard minimum across slide types. Narrative introduction slides use 1–2 blocks of 180–320 words/characters equivalent each and may contain 6–14 lines of body copy, overriding PART A’s default “three lines.” Left lead-in—right arguments slides use 4–5 blocks of 35–90 words/characters equivalent each. Central sample anatomy slides use 6–10 labels of 10–35 words/characters equivalent each. Image matrices use 4–6 images with 20–60 words/characters equivalent per image. Application showcase slides use 1–4 samples with only brief annotations. Source body slides typically contain 0 statistical charts; when a new deck must add one, use no more than 1 chart per slide and label only series endpoints and conclusion points, not every bar or data point. Concentrate negative space below titles, between columns, and above the footer as deliberately reserved space within the grid.
|
||||
Reference in New Issue
Block a user