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# Apricot White Brief · Consulting STYLE DESIGN SYSTEM
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**Create at Full Strength**: Bring your full creativity and imagination to the work. Treat every slide as an independent, complete design artifact worthy of close consideration. Structure, composition, charts, imagery, and visual storytelling must all be driven by the content; do not default to preset layouts.
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**No AI Slop**: Do not produce low-judgment, templated, decoration-heavy AI defaults, including unjustified card arrays, evenly divided grids, arbitrary blue-purple gradients or glassmorphism, icon walls, empty oversized text, repetitive skeletons, or visual gimmicks unrelated to the content. Every slide must reflect a clear design decision grounded in the content.
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**Landscape Delivery**: The final presentation must use a consistent 16:9 landscape format. Portrait or non-16:9 source material may be used only as a style reference; it must be recomposed for 16:9 landscape and must not retain the original canvas ratio.
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**Layout Coordination**: style.md is the final authority on style (typography/color palette/components/chart language/prohibited elements); the “Layout/Visual Task” line for each slide in query.md governs that slide’s content structure, primary anchor, and reading order. Both are execution requirements: follow the task line in query.md for layout intent, and style.md for the final visual treatment.
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### Global Prohibitions
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1. **Do Not Use Cards by Default**: Unless the user explicitly requests them, never use rounded rectangles or rectangular cards to create hierarchy or alignment. Functional containers such as status indicators, assumption boxes, and quotation frames are not considered cards. Lines, whitespace, type size, and weight differences are preferred.
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2. **Do Not Use Evenly Divided Compositions**: Unless no viable alternative exists, do not default to three equal columns, four equal columns, or a 2×2 grid. Equal division must be justified by the content structure (three scenarios naturally support three columns; frameworks explicitly named in the content are exempt).
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3. **Do Not Use Arbitrary AI Color Schemes**: Institution-specific palettes named in the content are exempt. What is prohibited is any generic, familiar, or ungrounded default palette, including blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
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4. **Do Not Introduce Elements That Conflict with the Overall Style**: Never use styles outside the system—for example, rounded icons or rounded rectangles within a sharp-edged visual language.
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5. **Keep Chart Backgrounds Transparent**: Use transparency or the page background, except for reversed charts on dark backgrounds.
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6. **Use Large Areas of Whitespace Carefully**: Maintain appropriate density in the body area. Diluting sparse content into an artificially crowded slide is a defect. Whitespace used for breathing room, grouping, and rhythm is permitted; form must follow content, and nothing should be forced in merely to fill space.
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## PART A — Category Baseline (General Minimum Standard)
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A professional, high-density consulting presentation benchmarked against top-tier strategy firms (McKinsey/BCG), with the sensibility of premium editorial publishing.
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Content and layout:
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1. Rich data visualization: slides are filled with complex, precise charts (stacked columns, waterfalls, and line charts) and detailed data tables with complete rows and columns.
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2. Structured frameworks: include strategy maps or 2×2 matrices constructed with fine, crisp lines.
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3. High information density: use complex, multi-column layouts that resemble real business-analysis presentations rather than cover slides dominated by whitespace.
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Visual style:
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1. Aesthetic: balance a technology-forward sensibility with substantial information density. Clean, clear, and authoritative.
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2. Typography: use a bold sans serif for primary titles; chart labels and numerical data use the same sans family.
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3. Color: pure white background and pure black text; use deep royal blue for charts and graphic elements, with varying gray values to establish hierarchy.
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4. Graphics: use fine borders for tables and precise vector lines for charts.
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Structure and discipline (distilled from work we consider exemplary):
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1. Every body slide title must be a complete assertion—a conclusion sentence—with a one-line scope/methodology subtitle beneath it explaining what the slide covers and how to read it.
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2. Every body slide includes a chapter breadcrumb/tab bar with the current chapter highlighted, so any individual slide can be located within the narrative.
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3. Use one named analytical framework per slide, never a loose collage: a pressure-convergence bar, a phased timeline with a TODAY marker and stage gates, a three-scenario table (conservative/base/accelerated), a Five Forces diagram, a heat table, a difficulty × impact 2×2 with an observation zone, a three-stage upstream/midstream/downstream value chain, or a multidimensional profile matrix—select the framework according to the content.
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4. Present parallel evidence in 2–3 equal-width columns. Number independent judgments (1/2/3), each with a bold assertion line and one concise explanation.
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5. Chart annotation discipline: place data labels on marks, add growth/level callouts (for example, “+42% p.a.”), include a TODAY marker, use dashed lines for forecasts, and pair uncertainty with named observable indicators. Never rely on the legend alone to explain a chart.
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6. Close most slides with a synthesis strip at the bottom (“How to read this slide” / “Profile interpretation” / a one-sentence so-what) that converts the evidence above into a single takeaway.
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7. Fixed three-part page furniture: source/footnote line at bottom left and page number at bottom right. Never omit these elements or use them decoratively. Generated decks must never include watermarks, confidentiality statements/stamps, copyright lines, or logo placeholders.
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8. Open with a one-slide executive summary and a numbered, paginated table of contents. Close with numbered conclusions (claims, not summaries) and a implications slide organized by reader type (for example, policymakers/operators/buyers), with each column ending in an action.
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9. Every number must include its unit, time range, and basis of calculation. Express uncertainty through monitorable indicators, not hedging language.
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Default baseline (distilled from the layout skill; PART B may override): body slides use high-density, multi-column layouts and contain at least one complex chart or one multi-row, multi-column data table. Never use “one oversized sentence + vast whitespace” as a body slide. Build framework diagrams (strategy maps/2×2 matrices/driver trees) with fine, crisp vector lines rather than stacked color blocks. Use fine table borders without heavy fills, and limit the primary hues on any slide to ≤2.
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> Priority note: This section defines the minimum baseline for consulting use cases. Where it conflicts with the signature system below (PART B), the signature system takes precedence—especially for backgrounds, color, and typography. The typography and color requirements above apply as defaults only where the signature system is silent.
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## PART B — Signature System (Distinctive Signature of This Template; Overrides PART A in Case of Conflict)
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One-sentence style signature: the restrained authority of an editorial report on white paper, with black serif body text carrying long-form content, vivid red marking judgments and focal points, and charts rendered primarily in grayscale—high in information density, yet disciplined in its use of whitespace.
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【Color Palette】
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Background #FFFFFF: pure white across the full slide, with no separate fills behind charts or body text; primary text #000000: body copy, main titles, and axis text, covering the vast majority of the text area; titles #000000: keep chapter/article titles black, while changing contents/figure numbers and occasional chapter cues to #CC0000; primary accent #CC0000: use only for figure numbers, chapter cues, pull quotes, and fine rules, limited to small areas of text and lines—never as a full-slide fill; secondary #231F20: subtitles, chart notes, and secondary labels, softening the black text; chart series colors use #CC2027 for the focal series, #F16667 for the lighter tier, and #991B1E for the darker tier, while #D1D3D4, #99999A, #808285, and #58595B represent background/historical/secondary series in grayscale. Apply these colors only to bars, ranges, or marks. When a third series is occasionally required, select one set from blue-grays #506E86, #748B9E, #95A6B5 or magenta-reds #B86E9B, #A33D7A, #891D5A. Positive/negative colors: the source does not establish stable dedicated colors; retain #231F20 for positive/negative signs and the zero line, while #CC2027/#991B1E communicate series hierarchy only. By default, each slide should contain only black, gray, and one red focal set; never flood the slide with the accent color.
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【Layout Skeleton】
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Source facts: the canvas is 612×792, a 0.773:1 portrait format. On non-section pages, a centered running short title sits at the top, followed by a fine gray rule and the centered short report name; left and right body margins are approximately 12%, and the page number is always centered at the bottom. Chart pages begin with a red-and-black caption comprising a “figure number + complete judgment sentence,” followed by a bold chart subtitle, the visualization, and Notes/Source immediately beneath it. The default reading path is judgment sentence → chart → direct labels → methodology. Article-opening pages instead use photography across approximately the upper 1/3, with a white title panel overlapping the lower edge of the image; the title/subtitle/author and “Key Takeaways” are followed by body copy. The cover retains only a large photograph and the red report name below, without the body-page header. 16:9 migration: retain the pure white background, top running short title + fine rule, bottom-centered page number, red-and-black captions, and the “chart—methodology” sequence. Do not stretch the portrait single-column layout horizontally; recompose chart pages as two columns or a 60% primary chart + 40% explanation, and place two charts side by side where appropriate. On article-opening pages, recompose the photograph as a horizontal top band approximately 30–33% high, retain the white title panel overlapping its lower edge, and set long-form copy in two columns to preserve reading density. The final landscape format must be 16:9; do not treat the source portrait ratio as a prohibited characteristic.
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【Typography】
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Verified source fonts: the PDF embeds the serif TiemposText-Regular (body copy) and the sans-serif Graphik-Regular / Light / Medium / Semibold (titles, charts, and navigation). Body copy supports long-form reading. Section/article titles use Graphik Medium, clearly stronger than the body yet contained by the title panel. Section subtitles and subheads are only slightly stronger than the body. Red pull quotes and KPI numbers may become local focal points, while chart labels, secondary notes, footnotes, sources, and the running short title recede in that order. Use title case for section names and captions, and sentence case for body copy. Captions begin with a red figure number followed by a black complete judgment sentence. Retain units such as %, $, and B; write the first year on the x-axis in full, with later years optionally abbreviated. In 16:9 landscape, do not carry over the source's serif body: follow the reference output and use sans serif throughout (render with {latin: Liter, ea: MiSans}), preserving the weight relationships but not the source’s absolute type sizes or scaling ratios.
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【Chart Language】
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Observed in actual use: single- and multi-series column charts, stacked columns and 100% stacked columns, line charts, column-line combinations, quantile range/distribution charts, waterfall/driver decompositions, donut proportions, and side-by-side KPIs. No consistent standalone data-table treatment was observed; inherit table requirements from PART A. ⭐Fix the caption format as “red figure number + black complete judgment sentence,” followed by a bold metric name, and repeat this system throughout chart slides; ⭐use #CC2027/#F16667 for the focal period or series, push historical context into grayscale, and directly label line ends, bar tops, quantile points, and key deltas wherever possible rather than hiding meaning in a legend; ⭐a slide often links 2 vertically stacked charts into an evidence chain, with each chart retaining its own title and Notes/Source, and with modules separated by whitespace rather than cards; ⭐a waterfall or distribution chart may be paired with a percentage ring, zero line, or quantile marker to explain “contribution/range”; occasional use: a five-column oversized-number KPI strip, with red numbers above and black descriptions below.
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【Signature Components】
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Running header framework: on non-section pages, the top contains only one centered short title, one fine gray rule, and the short report name; the footer contains only one centered page number. Caption lead-in: each chart module may use no more than one red figure number, followed by a black assertion sentence; do not repeat an oversized title inside the chart. Pull-quote block: approximately 8 narrative pages use a prominent red, left-aligned statement with one fine light-red #F16667 rule above and below, appearing only once at a turn in the narrative. Takeaway triangle marker: on section-opening pages, each “Key Takeaways” item begins with a small red triangle, typically 3 items; do not carry this device into standard data slides. Photography is a hard constraint: the cover and 6 section-opening pages use landscape photography; on section pages, the image occupies approximately the upper 1/3 and a white title panel overlaps its lower edge, while the cover photograph is inset with whitespace. On chart and long-form pages, never substitute photography for evidence or allow it to overlap body copy. A side-by-side KPI strip may be used occasionally, but it is not a fixed component on every slide.
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【Prohibited】
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On body/chart slides, do not use full-bleed photography, text over photography, or full-image backgrounds; photography belongs only on the cover and section-opening pages. Do not use centered long-form quotations or black poster-style declarations. For emphasis, use left-aligned red text with two fine rules above and below, while retaining the surrounding context. Use multiple groups of colored series, gradients, and glow effects sparingly in charts. The source prioritizes grayscale comparison with a single red focal color; enable a third color group only when the data truly contains a third dimension.
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【Slide Types and Layouts】
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Photographic section opener|Best for a section thesis or case introduction|Photograph across the upper 30–33%, with a white title panel overlapping the lower edge; subtitle, author, 3 takeaway items, and 3–4 body paragraphs below|Approximately 8–10 independent blocks|Photographic title panel, red-triangle takeaways|Not suitable for dense charts. Multi-chart argument slide|Best for multiple mutually reinforcing quantitative judgments|Caption occupies approximately the top 12%; the remainder contains 2 vertically stacked chart areas, each approximately 35–40%, with Notes/Source beneath each chart|2–5 chart modules|Red number + black sentence, direct labels, gray-and-red series|Not suitable for long explanations. Chart + narrative slide|Best for one primary piece of evidence leading into explanation|Chart occupies approximately the upper 35–45%; the lower 45–55% contains 3–5 paragraphs of serif body copy|1 primary chart + 4–6 paragraphs|Caption and methodology block|Not suitable for laying out multiple independent conclusions. Long-form narrative slide|Best for mechanisms, context, and case walkthroughs|Single-column body copy approximately 76% wide, with an optional red pull quote inserted mid-page|5–8 paragraph blocks|Running header, fine rules around the pull quote|Not suitable for displaying a single isolated number. KPI statistics strip (occasional)|Best for rapid horizontal comparison|5 metrics across the top, with 3 explanatory paragraphs below|7–8 independent blocks|Oversized red numbers, short underlines|Not suitable for complex causal relationships.
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【Density Baseline】
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Source chart pages typically contain 2–5 chart panels. Each panel includes 1 red-and-black judgment sentence, 1 bold metric name, several direct numerical labels, and 1 small Notes/Source block. Label bar tops, line ends, and key quantile points individually wherever possible. Explanatory copy typically comprises 0–2 blocks, each approximately 50–180 characters or an equivalent amount of text. Long-form pages usually contain 5–8 paragraphs of approximately 2–6 lines each; pull-quote pages insert 1 red judgment block of roughly three lines between body paragraphs. Section-opening pages consistently contain 3 takeaway items + 3–4 body paragraphs; occasional KPI pages contain 7–8 short metric blocks plus 3 explanatory paragraphs below. Whitespace should appear primarily between the header and the first chart, between vertically stacked charts, between charts and Notes/Source, and around the footer. It must not create large, contentless holes in the center of the body area. When generating new material, fill these evidence modules first, then use spacing between modules to control breathing room.
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# Indigo Due Diligence · Consulting STYLE DESIGN SYSTEM
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## PART A — Category Baseline (General Minimum)
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A professional, information-dense consulting presentation benchmarked against top-tier strategy consulting firms (McKinsey/BCG), with a premium editorial aesthetic.
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Content and layout:
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1. Rich data visualization: Pages are filled with sophisticated, precise charts (stacked columns, waterfall charts, line charts) and detailed data tables with complete row and column structures.
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2. Structured frameworks: Include strategy maps or 2×2 matrices built with fine, crisp lines.
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3. High information density: Use complex, multi-column layouts that resemble real-world business analysis presentations rather than cover pages dominated by empty space.
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Visual style:
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1. Aesthetic: Balance a technology-forward feel with information density. Clean, clear, and authoritative.
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2. Typography: Use a serif typeface for primary titles (render with {latin: Oranienbaum, ea: 思源宋体}) to evoke a premium financial-report aesthetic; use a clean sans serif for chart labels and data figures.
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3. Color palette: Pure white background and pure black text; use deep royal blue for charts and graphic elements, with different gray values to distinguish hierarchy.
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4. Graphics: Use fine borders for tables and precise vector lines for charts.
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Structure and discipline (distilled from work we consider best-in-class):
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1. Every content slide title must be a complete assertion (a conclusion statement), followed by a one-line scope/method subtitle explaining what the slide covers and how to read it.
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2. Every content slide must include a chapter breadcrumb/tab bar with the current chapter highlighted, so any slide can be located within the narrative.
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3. Use one named analytical framework per slide, never a loose collage: pressure columns, phased timelines with a TODAY marker and stage gates, three-scenario tables (conservative/base/accelerated), Five Forces diagrams, heat tables, difficulty × impact 2×2 matrices (with an observation zone), three-part upstream/midstream/downstream value chains, or multidimensional profile matrices—select the framework to fit the content.
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4. Present parallel evidence in 2–3 equal-width columns; number independent judgments (1/2/3), each with a bold assertion line + one concise explanation.
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5. Chart annotation discipline: Place data labels directly on marks; add growth/level callouts (such as “+42% p.a.”), a TODAY marker, dashed lines for forecasts, and named observable indicators for uncertain quantities. Never rely on the legend alone.
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6. Conclude most slides with a synthesis bar at the bottom (“How to read this slide” / “Profile interpretation” / a one-sentence so-what) that converts the evidence above into a single takeaway.
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7. Fixed three-part slide furniture: source and footnote lines at bottom left, page number at bottom right; never omit these or treat them as decoration. Generated decks must never include watermarks, confidentiality notices/stamps, copyright lines, or logo placeholders.
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8. Open with a one-slide executive-summary overview + a numbered table of contents with page numbers; close with numbered conclusions (claims, not summaries) + an implications slide divided by audience type (such as policymakers/operators/buyers), with each column ending in actions.
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9. Every number must include its unit, time range, and measurement basis; express uncertainty through observable monitoring indicators rather than hedging language.
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Default baseline (distilled from the layout skill; PART B may override): Content slides use information-dense, multi-column layouts and must contain at least one complex chart or one multi-row, multi-column data table. Never use “one oversized sentence + a large empty area” as a content slide. Build framework diagrams (strategy maps/2×2 matrices/driver trees) with fine, crisp vector lines rather than stacked color blocks. Tables use fine borders without heavy fills; limit each slide to ≤2 primary hues.
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**Title read-through test**: Reading only the slide titles should tell the complete story; if they do not flow coherently, the structure has not been established.
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> Priority note: This section defines the minimum baseline for consulting scenarios. Where the signature system below (PART B) conflicts with it, the signature system takes precedence—especially for background, color palette, and typography. The typography/color guidance above applies only as a default when the signature system is silent.
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### Global Prohibitions (AI Default Patterns · Mandatory)
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1. **No cards by default**: Unless the user explicitly requests them, do not use rounded rectangles or rectangular cards to establish hierarchy or alignment—containers with a functional information role (status indicators, assumption boxes, quotation boxes) do not count as cards. Lines, whitespace, type size, and weight contrast are preferred.
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2. **No equal-split compositions**: Unless no other layout is viable, do not default to three equal columns, four equal columns, or a two-by-two matrix. Equal division must be justified by the content structure (three scenarios naturally warrant three columns; explicitly named frameworks in the body are exempt).
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3. **No arbitrary AI color palettes**: Institution-specific palettes defined in the content are exempt. Prohibited choices are bland, common, unsupported defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
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4. **No elements inconsistent with the overall style**: Do not introduce off-style treatments, such as rounded icons or rounded rectangles in an angular visual system.
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5. **Keep chart backgrounds transparent**: Use transparency or the slide background color, except for reversed content on a dark background.
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6. **No empty content regions**: Do not leave entire planned regions blank; every allocated area must be filled with real content. Failure to fill a region is the most severe form of visual roughness.
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## PART B — Signature System (Distinctive Template Signature; Overrides PART A in Case of Conflict)
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One-sentence style signature: A white and cool-gray foundation, deep navy, and royal blue create a composed due-diligence tone; serif conclusion titles, sans-serif data, and a right-side judgment panel connect dense evidence into one clear path.
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【Color Palette】#FFFFFF for content backgrounds; #E5E6E5 only for the right half of contents slides / right-side judgment panels. Text and titles use #000000. Primary accent #2151FF highlights selected columns, key figures, and target boxes; secondary accent #00A9F4 highlights active navigation and secondary series. Structural dark #041C2C is used for chapter bands, sidebars, numbered circles, and table headers; supplementary series colors are #282C70, #99C4FF, and #B2B3B2. Positive #2151FF (upward icons may occasionally use #92D050), negative #E4536C; reserve #FF0000 for warnings only. Use black/gray + 1 blue hue per slide, with no more than 3 blue steps; never flood the slide with accent color.
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【Layout Skeleton】Source canvas: 1467×825 pixels, 16:9. Content slides typically use a left evidence area of 64–72% + a right judgment panel of 28–36%. Place a serif assertion title at top left, a sans-serif scope line beneath it, then charts/tables below a horizontal rule. Beneath a fine bottom rule, place footnotes at left and institution text plus page number at right. Reading order: title → scope → left-side evidence → right-side judgment → so-what. Contents slides always use a white left side and gray right side, with a deep-navy horizontal band on the right highlighting the current number. Chapter transitions with a deep-navy left panel + white chart area on the right are reserved for special slides.
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【Typography】Only the combination of bold, high-contrast serif titles + neutral sans-serif body/data has been verified; the font families cannot be confirmed. Render with {latin: Oranienbaum, ea: 思源宋体} (serif titles) and {latin: Liter, ea: MiSans} (sans body/data). Scale: body 1x, subtitle 1.1–1.25x, title 1.8–2.2x, large figures 1.4–1.8x, footnotes 0.55–0.65x. Figures must include unit/period; distinguish actual/estimate with A/E, lighter tones, or dashed lines. Chinese and English abbreviations may be mixed; do not set titles in all caps.
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【Chart Language】Repeatedly use stacked columns, dual-axis lines, waterfall charts, heat tables, ranking bars, scatterplots, donut charts, flows, and fine-bordered tables. ⭐Above trend columns, draw a black diagonal arrow labeled “+x% p.a.”; use 4–6 blue steps in heat tables and outline target rows/columns in pink. Use lighter tones/dashed lines for forecasts; apply a pale-blue row fill or pink outline to the entire target object. Call out key points with leader lines/ellipses/dots. Present expert evidence with round quotation marks + italicized quotations. Write values directly inside charts; legends must not carry the conclusion.
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【Signature Components】Place a numbered circle (#041C2C fill, white text) at the far left of the title, typically 1 per slide. On sequential detailed customer-profile slides, arrange five navigation pills horizontally across the top, with only the active item highlighted in bright cyan-blue. The right-side gray judgment panel sits flush to the edge at approximately one-third of the slide width and contains 2–4 takeaways/quotations. Use deep-navy, square-cornered label blocks for profile, SWOT, and risk-table row labels. Use fine-bordered elliptical pills for percentages/CAGR, no more than once per metric. The source material does not rely on photography; do not add photos.
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【Prohibited】No blue-purple gradients, neon, or rainbows; do not expand gray panels into a full-slide card wall; do not mix multiple blue palettes without a legend; do not replace square-cornered headers/fine rules with rounded cards (navigation pills are exempt); do not turn the right panel into a second main chart or use color blocks that obscure data. Use red sparingly and only for warnings; all other prohibitions inherit from PART A.
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【Slide Types and Layouts】
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Conclusion + main chart + gray panel|Trend/share/profitability|Left 64–72% chart, right 28–36% judgment|4–8 blocks|Diagonal arrow/elliptical value/quotation|Not suitable for a single small table.
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Detailed customer profile|Single-entity relationships/metrics|Approximately 50% each side: segmented black table + cyan bars on the left, four rows of mini charts + past/future commentary on the right|8–16 blocks|Five-item navigation/dark labels|Not suitable for an overview.
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Heat table/scoring matrix + gray panel|Multidimensional comparison|Left 68–72% matrix, right conclusion|8–12 rows × 6–12 columns|Blue steps + pink target outline|Not suitable for fewer than 4 entities.
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Two-column framework/flow|Risks, initiatives, current state—target state|Two/three columns with consistent subheads and fine rules|4–9 blocks|Numbers/arrows/dark headers|Not suitable for a continuous timeline.
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Contents/chapter slide (occasional)|Navigation/chapter break|White left + gray right or dark left + white right|1–6 blocks|Split screen/fine rules|Do not place content data.
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【Density Baseline】A standard content slide uses 1 main chart + 2–4 explanatory blocks, with another 2–4 takeaways or 1–3 quotations in the sidebar. Detailed customer-profile slides are denser: 5–7 segmented bars on the left and 4 rows of mini charts on the right, with 2 judgments per row. Heat tables typically contain 8–12 rows × 8–12 columns, with values written in cells and the target column outlined. Label every column/point in column and line charts, place totals above columns, and show CAGR with arrows. Whitespace is permitted only between the title and rule, in the narrow gap between the chart and sidebar, and above the footnote band; do not leave any large blank region in the content area.
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# Marine Blue Research · Consulting STYLE DESIGN SYSTEM
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## PART A — Category Baseline (Universal Minimum Standard)
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Professional, information-dense consulting presentations benchmarked against the style of leading strategy consulting firms (McKinsey/BCG), with a premium editorial aesthetic.
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Content and Layout:
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1. Rich data visualization: Fill slides with sophisticated, precise charts (stacked columns, waterfall charts, line charts) and detailed data tables with complete row-and-column structures.
|
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2. Structured frameworks: Include strategy maps or 2×2 matrices constructed with fine, crisp lines.
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3. High information density: Use sophisticated, multi-column layouts that resemble real-world business analysis presentations rather than cover-like slides dominated by empty space.
|
||||
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Visual Style:
|
||||
1. Aesthetic: Balance a technology-forward feel with information richness. Keep it clean, clear, and authoritative.
|
||||
2. Typography: Use a bold sans serif for main titles; chart labels and numerical data use the same sans family.
|
||||
3. Color palette: Use a pure white background and pure black text; apply deep royal blue to charts and graphic elements, with varying shades of gray to distinguish hierarchy.
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4. Graphics: Use thin borders for tables and precise vector lines for charts.
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||||
Structure and Discipline (distilled from deliverables we regard as benchmarks):
|
||||
1. Every content-slide title must be a complete assertion (a conclusion statement), followed by a one-line scope/methodology subtitle explaining what the slide covers and how to read it.
|
||||
2. Every content slide includes a chapter breadcrumb/tab bar with the current chapter highlighted, so any slide can be located within the narrative.
|
||||
3. Use one named analytical framework per slide, never a loose collage: a pressure-convergence column chart; a phased timeline with a TODAY marker and stage gates; a three-scenario table (conservative/base/accelerated); a Five Forces diagram; a heat table; a difficulty × impact 2×2 with an observation zone; an upstream/midstream/downstream value chain; or a multidimensional profile matrix. Select the framework to match the content.
|
||||
4. Present parallel evidence in 2–3 equal-width columns; number independent judgments (1/2/3), each with a bold assertion line + one brief explanation.
|
||||
5. Chart annotation discipline: Place data labels directly on marks; add growth/level callouts (such as "+42% p.a."); include TODAY markers; use dashed lines for forecasts; and name observable indicators for uncertain variables. Never rely on legends alone.
|
||||
6. Conclude most slides with a synthesis strip at the bottom ("How to Read This Slide"/"Profile Interpretation"/a one-line so-what), translating the evidence above into a single takeaway.
|
||||
7. Three mandatory fixed elements: source/footnote line at bottom left and page number at bottom right; never omit them or treat them as decoration. The generated deck must never include watermarks, confidentiality notices/stamps, copyright lines, or logo placeholders.
|
||||
8. Open with a one-slide executive overview + a numbered, paginated table of contents; close with numbered conclusions (claims, not summaries) + an implications slide organized by reader type (such as policymakers/operators/buyers), with each column ending in actions.
|
||||
9. Every number must include its unit, time range, and basis of calculation; express uncertainty through monitorable indicators rather than hedging language.
|
||||
|
||||
Default baseline (derived from the layout skill; PART B may override): Content slides use information-dense, multi-column layouts and must contain at least one complex chart or one multi-row, multi-column data table. Never use "one oversized sentence + a vast empty area" as a content slide. Build framework diagrams (strategy maps/2×2/driver trees) with fine, crisp vector lines rather than stacked color blocks. Limit each slide to ≤2 primary hues.
|
||||
|
||||
**Title Read-Through Test**: Reading only the slide titles in sequence should tell the complete story; if they do not flow coherently, the structure has not been established.
|
||||
|
||||
> Priority note: This section defines the minimum baseline for consulting contexts. Where the signature system below (PART B) conflicts with it, the signature system takes precedence—especially for background, color palette, and typography. The typography/color guidance above applies only as a default when the signature system is silent.
|
||||
|
||||
### Global Prohibitions (AI Default Patterns · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: Unless explicitly requested by the user, do not use rounded rectangles or rectangular cards to create hierarchy or alignment—containers with a functional information role (status indicators, assumption boxes, quotation boxes) are not considered cards. Lines, whitespace, and differences in type size and weight are preferable.
|
||||
2. **Do not default to equal-split compositions**: Unless no other viable layout exists, do not default to three-way splits, four-way splits, or two-by-two matrices. Equal division must be justified by the content structure (three scenarios naturally require three columns; frameworks explicitly named in the body content are exempt).
|
||||
3. **Do not use unmotivated AI color schemes**: Institution-specific palettes defined in the content are exempt. Prohibited choices are generic, commonplace, and unjustified defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **Do not use elements that clash with the overall style**: Never introduce out-of-style treatments, such as rounded icons or rounded rectangles within a sharp-edged visual system.
|
||||
5. **Keep chart backgrounds transparent**: Use transparency or the slide background color, except for reversed charts on dark backgrounds.
|
||||
6. **Do not leave regions empty**: Do not leave large blank blocks in the content area. Every planned region must be filled with real content; failure to fill it is the most serious form of rough execution.
|
||||
|
||||
## PART B — Signature System (Distinctive Template Signature; This Section Overrides PART A in Case of Conflict)
|
||||
|
||||
One-line style signature: Navy Kaiti-style conclusion statements on white, cyan-blue charts with restrained orange accents, and grayscale still-life photography for chapter breaks; dense multi-column layouts, each ending with a one-line so-what strip.
|
||||
|
||||
【Color Palette】
|
||||
Area discipline: Deep blue appears only in selected columns/deep cells; light blue only in matrix cells; gray only as a baseline or neutral block; panel gray only as a banded background; orange only for a single series/numbering; yellow only for inline highlights; and the map color only on maps.
|
||||
Background #FFFFFF (content-slide background; retain white space in text areas even on photo slides); primary text #000000 (body text/axes); title #00295F (eyebrow/assertion); primary cyan #00ACEE (fine lines/primary series/current chapter, ≤1/4 of area); deep blue #0064BC (secondary series/final value/deep cell); light blue #BEE0FF (low-emphasis cell); gray #D5D6D9 (baseline/other); panel gray #F1F2F1 (synthesis strip); orange #F17E00 (third series/numbering, not for positive/negative meaning); approximations #F2E292 (inline highlight), #C3CFE0 (map). Use cyan/blue for positive values and gray + black arrows for negative values; ≤3 chromatic hues per slide; never use orange as a background fill.
|
||||
|
||||
【Layout Skeleton】
|
||||
Source-file specifications: 720×405 pt, 16:9. Cyan eyebrow at top left (8–10 pt) + navy title (16 pt), with a fine cyan rule beneath each module heading; main body in 2–4 columns. On comparison slides, left-side labels occupy approximately 10–15%, with explanations/excerpts on the right. Most slides end with a light-gray so-what strip (cyan label + 2–4 short statements); footer conventions inherit PART A and showed no observed overrides in the source. Do not use a persistent breadcrumb. Chapters are signaled by the eyebrow/chapter-divider slides. Photography is reserved for the cover/table of contents/chapter slides; the table of contents uses five gray bars with the current bar in cyan, and subsections are overlaid with large white rectangles.
|
||||
|
||||
【Typography】
|
||||
Source-file specifications: Chinese text uses STKaiti (render with LXGW Bright); Latin letters/numerals use Calibri (render with QuattrocentoSans), with QuattrocentoSans Bold for key figures. Body text 9–10 pt=1x; title 16 pt≈1.6x; short chapter title 12 pt; large figure 16 pt; footnote 8 pt≈0.8x. Titles are left-aligned and may span two lines; percentages, CAGR, and English abbreviations use Calibri.
|
||||
|
||||
【Chart Language】
|
||||
Stacked columns (recurring): show shares within columns, totals above columns, and adjacent CAGR capsules. Bridge/waterfall charts (recurring): gray baseline—cyan increment—deep-blue final value, connected with dashed lines, with the change value attached to the endpoint. Blue-scale matrices (recurring): three levels in deep blue/light blue + gray, with dashed row separators, white text in deep cells, and labels reserved on the left. Before-and-after microbars (recurring): a gray baseline bar connected to a cyan improvement segment, with the value attached to the bar end. Processes/timelines (recurring): connect nodes along black axes/gray arrows, locate positions with cyan dots, and number them with orange dots; maps may occasionally use a #C3CFE0 base.
|
||||
|
||||
【Signature Components】
|
||||
Grayscale still-life photography is a hard requirement: Use it only on the cover, table of contents, chapter transitions, and a limited number of findings slides. Place text on white/gray information panels; do not add arbitrary photography to content-heavy chart slides. The so-what strip translates conclusions rather than serving as decoration. Metric capsules contain CAGR/share/multiples and sit directly beside the chart. Interview excerpts always appear on the right with an oversized blue quotation mark + a fine cyan rule. Orange numbered dots and cyan/gray check circles attach respectively to nodes and capability cells.
|
||||
|
||||
【Prohibited】
|
||||
Photography must not overlap body content, and chapter photography must not be replaced with arbitrary illustrations. Orange must not serve as the default positive/negative encoding. Continue to present comparisons with square-cornered cells/fine borders/dashed lines; legends must not replace labels placed directly on columns, dots, and line endpoints. All other prohibitions inherit PART A; no additional overrides were observed in the source.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Primary evidence chart slide|trend/scale|main chart 60–70% + explanation 30–40%|1–3 charts|capsules/direct labels/synthesis strip|not suitable for cell-by-cell comparison.
|
||||
Multi-metric matrix slide|competitors/regions/capabilities|labels 10–15% + matrix 65–75% + excerpt 15–20%|3–6 rows × 4–7 columns|blue-scale cells/quotation mark|not suitable for a single trend.
|
||||
Unit-economics bridge chart slide|before-and-after change and drivers|left bridge 35–45% + right-side drivers 55–65%|1 bridge + 4–6 rows|change capsule/assumption strip|not suitable for causal-free parallel listing.
|
||||
Process/timeline/map slide|process/evolution/geography|graphic 70–80% + annotations 20–30%|1 graphic + 3–8 nodes|cyan nodes/orange numbering|not suitable for lengthy item-by-item argumentation.
|
||||
Key findings text slide (occasional)|multiple findings/excerpts|light-gray background approximately 90%|4–8 items, 1–3 lines each|blue numbering/yellow highlights|not a substitute for a data slide.
|
||||
|
||||
【Density Baseline】
|
||||
Chart slide: 1–3 charts and 2–4 explanatory blocks; matrix: 3–6 rows × 4–7 columns, with 1–3 lines per cell; process/timeline: 5–9 nodes. Synthesis strip: 2–4 items, each 15–35 words/characters equivalent; excerpt: 25–60 words/characters equivalent. Directly label column/line endpoints and capsules with totals/shares/changes. Concentrate whitespace between titles and fine rules, around chart edges, and near the footer.
|
||||
+69
@@ -0,0 +1,69 @@
|
||||
# Moss Green Transformation · Consulting STYLE DESIGN SYSTEM
|
||||
|
||||
## PART A — Category Baseline (General Minimum Standard)
|
||||
|
||||
A professional, information-dense consulting presentation benchmarked against leading strategy firms (McKinsey/BCG), with a premium editorial aesthetic.
|
||||
|
||||
Content and layout:
|
||||
1. Rich data visualization: Fill pages with sophisticated, precise charts (stacked bars, waterfall charts, line charts) and detailed data tables with complete rows and columns.
|
||||
2. Structured frameworks: Include strategy maps or 2×2 matrices constructed with fine, crisp lines.
|
||||
3. High information density: Use complex, multi-column layouts that resemble real business-analysis presentations, rather than cover-style pages dominated by empty space.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: Balance a technology-forward feel with information density. Keep it clean, clear, and authoritative.
|
||||
2. Typography: Use a bold sans serif for primary titles; chart labels and numerical data use the same sans family.
|
||||
3. Color palette: Pure white background and pure black text; use deep navy blue for charts and graphic elements, with a range of grays to distinguish hierarchy.
|
||||
4. Graphics: Use thin borders for tables and precise vector lines for charts.
|
||||
|
||||
Structure and discipline (distilled from work we consider best-in-class):
|
||||
1. Every content-page title must be a complete assertion (a conclusion sentence), followed by a one-line scope/methodology subtitle stating what the page covers and how to read it.
|
||||
2. Every content page must include a chapter breadcrumb/tab bar with the current chapter highlighted, so any page can be located within the overall storyline.
|
||||
3. Use one named analytical framework per page, never a loose collage: a convergence-pressure column, a phased timeline with a TODAY marker and stage gates, a three-scenario table (conservative/base/accelerated), a Five Forces diagram, a heat table, a difficulty × impact 2×2 (with a watch zone), a three-part upstream/midstream/downstream value chain, or a multidimensional profile matrix—choose the framework to fit the content.
|
||||
4. Present parallel evidence in 2–3 equal-width columns; number independent judgments (1/2/3), each with a bold assertion line and one concise explanatory sentence.
|
||||
5. Chart-annotation discipline: Put data labels directly on marks; include growth/level callouts (such as “+42% p.a.”), TODAY markers, dashed lines for forecasts, and named monitoring indicators for uncertain variables. Never rely on the legend alone.
|
||||
6. Close most pages with a synthesis strip at the bottom (“How to Read This Page” / “Profile Interpretation” / a one-sentence so-what) that converts the evidence above into a single takeaway.
|
||||
7. Fixed page triad: source/footnote line at bottom left and page number at bottom right; never omit or treat them as decoration. Generated decks must never include watermarks, confidentiality notices/stamps, copyright lines, or logo placeholders.
|
||||
8. Open with a one-page executive-summary overview followed by a numbered, paginated agenda; close with numbered conclusions (claims, not summaries) and an implications page divided by audience type (such as policymakers/operators/buyers), with each column ending in concrete actions.
|
||||
9. Every number must include its unit, time range, and measurement basis; express uncertainty through observable monitoring indicators, not hedging language.
|
||||
|
||||
Default baseline (distilled from the layout skill; PART B may override): Content pages use dense, multi-column layouts and contain at least one complex chart or one multi-row, multi-column data table. Never use “one oversized sentence + vast empty space” as a content page. Construct framework diagrams (strategy maps/2×2/driver trees) with fine, crisp vector lines rather than stacked color blocks. Tables use thin borders with no heavy fills. Limit each page to ≤2 primary hues.
|
||||
|
||||
**Title Read-Through Test**: Reading only the titles across the deck should communicate the complete story; if they do not flow coherently, the structure is not working.
|
||||
|
||||
> Priority note: This section defines the minimum baseline for consulting use cases. Where the signature system below (PART B) conflicts with it, the signature system takes precedence—especially for background, color, and typography. The typography and color guidance above serves only as a default where the signature system is silent.
|
||||
|
||||
### Global Prohibitions (AI Defaults · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: Unless the user explicitly requests them, do not use rounded rectangles or rectangular cards to create hierarchy or alignment—containers with a functional information role (status indicators, hypothesis boxes, quotation boxes) are not considered cards. Lines, whitespace, and differences in font size and weight are preferable.
|
||||
2. **Do not default to evenly divided compositions**: Unless no other layout is viable, do not default to thirds, quarters, or 2×2 matrices. Equal division must be justified by the content structure (three scenarios naturally require three columns; frameworks explicitly named in the body are exempt).
|
||||
3. **Do not use arbitrary AI-default colors**: A designated institutional palette specified in the content is exempt. The prohibition applies to generic, commonplace, unsupported defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **Do not introduce elements that conflict with the overall style**: No out-of-style treatments—for example, rounded icons or rounded rectangles within a sharp-edged visual system.
|
||||
5. **Keep chart backgrounds transparent**: Use transparency or the page background, except when reversing content out on a dark background.
|
||||
6. **Do not leave blank regions**: Leave no large empty block in the content area. Every planned region must be filled with real content; an underfilled region is the most serious form of visual roughness.
|
||||
|
||||
## PART B — Signature System (Distinctive Template Signature; Overrides PART A in Case of Conflict)
|
||||
|
||||
Based on a small source sample of 6 slides.
|
||||
|
||||
One-sentence style signature: A moss-green-to-mint data narrative on a dark charcoal background, compressing a high-density transformation roadmap through short labels, conclusion-led headlines, and deep-green evidence blocks.
|
||||
|
||||
【Color Palette】Use an approximate `#2C2C2C` background that fills the canvas and overrides the white background in PART A. Use approximate `#F3F3F3` for titles/primary text, including titles, table headers, and key figures. Use approximate `#B7B7B7` for secondary text such as subtitles, footnotes, and axis labels, limited to a small number of text layers. Use `#125E42` for section labels/table headers, only as short bars or phase bands. Use `#0A3021` for evidence cards and conclusion boxes, constrained by thin borders within the content area and typically occupying no more than one-third of it. Use `#36AA7E` as the primary accent, only to highlight selected bar segments, positive values, phases, and status indicators. Use `#345A4D` for baseline series, paired with bright green to show comparisons/unselected states. Use approximate `#86C5AA` only for a small number of highlighted figures. Use approximate `#C05172` only for gaps or warning points. Retain only two primary hue families per page—charcoal and green—with burgundy reserved as a negative exception. Do not flood the page with the accent color, and do not let deep-green blocks replace the full-page background.
|
||||
|
||||
【Layout Skeleton】Source facts: 960×540, 16:9. Content pages follow a fixed sequence: “top-left all-caps English section label—1–2-line conclusion-led title—1-line scope/methodology subtitle—thin divider—evidence area,” with the title area occupying approximately the top quarter. Depending on the content, use a 60/40 two-column evidence area, a three-column group of equal-width cards, or a full-width table, with narrow gutters and square, thin borders. Chapter location is indicated by a single green kicker, not a multi-item horizontal tab bar; when overriding the navigation in PART A, retain only the current section label. The reading path is label → title → subtitle → evidence from left to right → bottom-line conclusion. Use a thin footer rule, source/methodology at left, and page number at right. Cover only: frame the title on the left with a thin green vertical line plus horizontal rules above and below; place dark-background rings, square dots, and a blurred green glow on the right. Do not reuse these elements on content pages.
|
||||
|
||||
【Typography】Only page images are available in the source, so the font families cannot be verified. Chinese titles, body text, and tables all have a sans-serif appearance (render with {latin: Liter, ea: MiSans}); titles are bold and body text is regular. English section labels are all caps with expanded letter spacing. Body text = 1x, title ≈2.6–3x, large figures ≈3.4–4x, subtitle ≈0.8x, and footnote ≈0.6x. Titles may span two lines but must preserve a complete assertion. Set P1/P2/P3, Q1–Q4, and 01/02/03 in clean, regular Latin letters and numerals; keep percentages and units tight to the figure, and render key values in bold bright green or light green.
|
||||
|
||||
【Chart Language】Observed chart types: horizontal stacked bars, three-column information cards, a maturity table, a pilot–value two-column layout, and a quarterly roadmap table. ⭐ Signature treatments: Place percentages directly inside stacked-bar segments and pair them with 3 numbered interpretations on the right. Use dot-matrix levels in the maturity table, with burgundy limited to a few cells in the gap column. On the pilot page, stack P1–P3 vertically on the left and enlarge 3 value figures on the right. In the roadmap, use segmented green bands for phases, then populate a Q1–Q4 grid. Place labels directly within bars, phase bands, or cells; never rely on the legend alone. Tables use thin borders with charcoal/transparent backgrounds.
|
||||
|
||||
【Signature Components】1) Section kicker: one per content page at the top left—a short green bar, all-caps English, shown only once. 2) Thin divider below the subtitle: a hard boundary between the title area and the evidence area. 3) Deep-green evidence blocks: three-column cards, pilot strips, conclusion boxes, or bottom synthesis strips, with square corners and thin borders; use no more than 3 at the same hierarchy level on one page. 4) Conclusion strip/box: at most once per content page, positioned at the bottom or below the right column, and closed with a one-sentence so-what. 5) Source line and bottom-right page number: retain on every page at the smallest font size. Use the geometric glow on covers only occasionally, confined to the empty area on the right.
|
||||
|
||||
【Prohibited】1) Reverting content pages to a white background or full-page light color; 2) blue-purple treatments, neon gradients, or glowing borders; 3) turning deep-green evidence blocks into rounded/glass cards or using them as a full-page fill; 4) multi-item tab navigation or a large top navigation band; 5) providing only a legend without labels inside bars or cells; 6) copying the cover's geometric glow onto content pages; 7) using burgundy decoratively or as a large-area fill.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Conclusion-led two-column chart page (occasional)|Core quantitative finding + explanation|Approximately 60% stacked bars on the left; approximately 40% numbered interpretation/conclusion box on the right|1 chart + 3 explanations|In-bar labels, so-what|Not suitable for multiple topics.
|
||||
Three-column deep-green information-card page (occasional)|Three parallel scenarios/capabilities|Three equal-width columns, each structured as title—current state—transformation—use case—benefit|3 blocks|Deep-green cards, bottom benefit figures|Not suitable for time series.
|
||||
Maturity-matrix table page (occasional)|Capability gaps and actions|Full-width table of approximately 5 columns × 5 rows, with a bottom conclusion band|1 table + 1 synthesis|Dot-matrix levels|Not suitable for long-form narrative.
|
||||
Pilot–value two-column page (occasional)|Initiatives and proof of value|Approximately 60% for three pilots on the left; approximately 40% for three metrics on the right|3 cards + 3 metrics|P1/P2/P3, bright-green figures|Not suitable for multi-series charts.
|
||||
Quarterly roadmap table (occasional)|Phased implementation|Phase bands + a Q1–Q4 grid across three rows: tools/talent/governance|Approximately 12 action cells|Phase bands, quarterly grid|Not suitable for single-metric comparison.
|
||||
|
||||
【Density Baseline】Content pages in the sample typically contain 3–6 independent blocks: a two-column page contains 1 chart + 3 interpretations; a three-column page contains 3 cards, each with 3–4 text levels; the maturity table is approximately 5×5; the pilot page contains 3 cards + 3 metrics; and the roadmap spans 4 quarters × 3 rows. Use only 1 complex chart per page, or replace it with 1 table/1 card group. Bar charts place percentages inside bars; tables use short terms with dot-matrix levels; each roadmap cell contains 1–3 short statements. Explanatory blocks should be approximately 20–70 words/characters equivalent; titles should occupy 1–2 lines and subtitles 1 line. Reserve whitespace only for narrow bands between columns, between cards, and above the footer; do not leave large empty blocks in the content area.
|
||||
@@ -0,0 +1,73 @@
|
||||
# Pine Green Strategy · consulting STYLE DESIGN SYSTEM
|
||||
|
||||
## PART A — Category Baseline (General Minimum)
|
||||
|
||||
A professional, high-density consulting presentation benchmarked against top-tier strategy firms (McKinsey/BCG), with the aesthetic of a premium editorial publication.
|
||||
|
||||
Content and layout:
|
||||
1. Rich data visualization: fill the page with complex, precise charts (stacked columns, waterfall charts, line charts) and detailed data tables with complete rows and columns.
|
||||
2. Structured frameworks: include a strategy map or a 2×2 matrix built with fine, clear lines.
|
||||
3. High information density: use complex layouts and multi-column design that resemble a real business analysis presentation, not a cover with expansive blank space.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: balance a technological feel with information richness. Keep it concise, clear, and authoritative.
|
||||
2. Typography: use a bold sans serif for main titles; use the same sans family for chart labels and data figures.
|
||||
3. Color: use a pure white background and pure black text; use deep royal blue for charts and graphic elements, with different gray values to distinguish hierarchy.
|
||||
4. Graphics: use fine borders for tables and precise vector lines for charts.
|
||||
|
||||
Structure and discipline (distilled from outputs we recognize as benchmarks):
|
||||
1. Every body-page title must be a complete assertion (a conclusion sentence), with a one-line scope/definition subtitle stating what the page covers and how to read it.
|
||||
2. Every body page carries a chapter breadcrumb/tab bar with the current chapter node highlighted, so any single page can be located in the storyline.
|
||||
3. One named analytical framework per page, not a loose collage: a pressure-convergence bar, a phased timeline with a TODAY marker and stage gates, a three-scenario table (conservative/base/accelerated), a five-forces diagram, a heat table, a difficulty × impact 2×2 (with an observation zone), an upstream/midstream/downstream value chain, a multidimensional persona matrix—choose the framework based on the content.
|
||||
4. Run parallel evidence in 2–3 equal-width columns; number independent judgments (1/2/3), each with a bold claim line + one brief explanation.
|
||||
5. Chart annotation discipline: place data labels on marks, growth/level callouts (such as「+42% p.a.」), and a TODAY marker; use dashed lines for forecasts; give uncertain quantities a named observable metric; never make a chart rely on the legend alone.
|
||||
6. Most pages close with a bottom synthesis bar (「how to read this page」/「persona interpretation」/a one-line so-what), converting the evidence above into a single takeaway.
|
||||
7. Fixed page trio: source/footnote line at bottom left and page number at bottom right; never omit them or use them as decoration. Generated decks never add watermarks, confidentiality notices/stamps, copyright lines, or logo placeholders.
|
||||
8. Open with one overview executive summary + a numbered page-by-page contents list; close with numbered conclusions (claims, not a summary) + an implications page split by reader type (such as policy makers/operators/buyers), with each column landing on an action.
|
||||
9. Numbers must carry units, time ranges, and definitions; express uncertainty through monitorable observable metrics, not hedging language.
|
||||
|
||||
Default baseline (distilled from the layout skill, PART B may override): body pages are high-density and multi-column, carrying at least one complex chart or one multi-row, multi-column data table; never use「one large sentence + expansive blank space」as a body page; build framework diagrams (strategy maps/2×2/driver trees) with fine, clear vector lines rather than stacked color blocks; use fine table borders with no heavy fills, and keep the dominant hues on one page ≤2.
|
||||
|
||||
**Read-the-titles test**: reading only the page titles across the deck should let you hear the complete story; if they do not read coherently, the structure is not working.
|
||||
|
||||
> Priority note: this section is the minimum baseline for consulting contexts. When the Signature System below (PART B) conflicts with it, follow the Signature System—especially for background, color, and typography; the font/color items above apply as defaults only when the Signature System is silent.
|
||||
|
||||
### Global Prohibitions (AI Default Patterns · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: unless the user explicitly requests them, never use rounded rectangles or rectangular cards to build hierarchy or alignment—containers that carry information functions (status lights, assumption boxes, quotation boxes) do not count as cards. Lines, whitespace, type size, and weight differences are preferable.
|
||||
2. **Do not default to equal-split composition**: unless no other usable layout exists, do not default to thirds, quarters, or a two-by-two matrix—equal splits must be justified by the content structure (three scenarios naturally mean three columns; frameworks explicitly named in the body are exempt).
|
||||
3. **No ungrounded AI color schemes**: the institutional palette specified in the body is exempt; what is prohibited is bland, common, unsupported default color—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
|
||||
4. **No elements that clash with the overall style**: do not introduce styles outside the visual language, such as rounded icons or rounded rectangles in a sharp-edged style.
|
||||
5. **Make chart backgrounds transparent**: use transparency or the page background, except for reversed type on a dark background.
|
||||
6. **No empty regions**: leave no solid block of blank space in the body content area; every planned region must be filled with real content, and failing to fill it is the most serious form of roughness.
|
||||
|
||||
## PART B — Signature System (Template-Specific Signature; takes precedence over PART A in conflicts)
|
||||
|
||||
One-line style signature: use darkened technology photography as the header background, let deep forest green govern conclusions and structure, use bright mint green for emphasis, and keep the overall density high while allowing large light-gray/light-green zones to create breathing room.
|
||||
|
||||
【Color Palette】Use pure white #FFFFFF as the primary background (large body areas); use light gray #F1F1F1 for explanation columns and bottom so-what bars (sectioning only, never as the main text background); use medium gray #565656 for main text, with #7E7E7E available for footnotes/page numbers; use deep forest green #03522C (structural near-equivalent #04512C) for titles, skeleton lines, and chapter codes as the first structural color throughout; bright green #29B974 is the primary accent, reserved for key figures, icons, and action lines rather than spread across the page; mint base #D1F5E2 is for half-screen transitions/quotes/large explanation areas, light green #B8EDBC for metric cards/summary panels, with cover overlays additionally using #A8EFB8; for chart series, prioritize the same-color scale from deep green → bright green → olive yellow #D3DF33, adding cyan #2FC1D6 when needed; use magenta #E71C56 for negative/risk, with deep burgundy #670E30 only at its boundary. Structure pages usually show only green tones + neutrals; data pages use at most 3–4 hues, every color must correspond to a data category or positive/negative meaning, and the accent color must never cover the page.
|
||||
|
||||
【Layout Skeleton】Source-canvas facts: 16:9, 12192000×6858000 EMU (approximately 1467×825 px). Most body pages have a darkened technology/person/data photo band about 14–17% high across the top, with a white assertion-style title aligned left; below it is a navigation bar of “chapter code + vertical rule + section name,” then the white body. The body commonly uses a 2:1 two-column or three-column grid, with a light-gray explanation column on the right; charts, tables, and diagrams are separated by fine gray/green lines. The signature divider is a stripe band that fades from a solid deep-green block into fine vertical bars, usually attached to the top edge of the body or the right column. Cover only: overlay two translucent mint rectangles, a thick deep-green divider, and a bottom stripe on a full-bleed dark image; chapter page only: use a vertical photo + mint overlay on the left about 1/3, and list the chapter agenda on a white right side. Keep the reading path fixed as “black title band carrying the conclusion → chapter locator → main chart/table → sidebar explanation → one-line bottom close”; special transition pages may remove the photo title band but retain the navigation logic.
|
||||
|
||||
【Typography】Source-deck facts: use sans-serif Arial for body copy and data labels (render with {latin: Liter, ea: MiSans}); use Trebuchet MS for chapter codes, some section headings, and a small number of footnote/italic prompts (QuattrocentoSans is an acceptable substitute); cover date verification uses Times New Roman and the cover subtitle uses Georgia, both for low-frequency special use (render with Unna). Body copy is about 12–16pt=1x; black full-width title about 24pt≈1.8–2x; chapter code about 18–27pt≈1.5–2x; key conclusion/section title 20–24pt≈1.5–2x; large figures 32–40pt≈2.5–3x; cover main title about 36pt≈3x (dedicated page); footnotes about 7–9pt≈0.5–0.6x. Titles generally use bold, sentence case, or all-caps labels; body copy uses short sentence-style paragraphs; emphasize key phrases, figures, and positive/negative judgments in bright green/magenta bold; italics are only for quotations or metric definitions, never decoration.
|
||||
|
||||
【Chart Language】Actually used: stacked/segmented columns, phase curves, three-column metric cards, set-overlap diagrams/concentric rings, 2×2 risk matrices, four-quadrant discs, radial hub diagrams, horizontal timelines, three-column tables, and screenshot evidence collages.
|
||||
- Use green steps and olive yellow for layers in stacked columns, write values directly inside the columns, make growth rates/compound growth separate ellipse or capsule callouts, and optionally list same-color CAGR labels on the right.
|
||||
- Use a bright-green solid line to highlight the primary path in curve charts, gray dash-dot lines for assumptions/extensions, and numbered dots with short explanations for key stages; do not make viewers guess lines from a legend.
|
||||
- Use pale cyan #2FC1D6, pale yellow #D3DF33, and mint-green zones for 2×2s, set-overlap diagrams, and ring charts; place labels directly inside regions, prioritizing overlap zones or priorities 1–4.
|
||||
- Use a gray arrow track to carry deep-green numbered blocks on timelines, with icons above nodes and a fixed three-layer “name—fine rule—description” stack below each node.
|
||||
- Use deep-green headers, a white body, fine green grid lines, and a small amount of light-gray row fill in tables; the first column may use a mint sidebar navigation, and key rows use bold rather than heavy fill.
|
||||
|
||||
【Signature Components】1) Darkened technology-photo title band: once on most body pages; photos appear only in full-width headers, covers, or the left column of chapter pages, never beneath body charts; photography is a hard constraint: when substituted, retain the “person/technology scene + low-contrast darkening” function. 2) Chapter code + vertical-rule navigation: at most one per page, with the code in large deep-green type and the section name in gray bold. 3) Deep-green → fine-vertical-bar fading stripe: at most one per page, attached to an edge for rhythm/separation and never crossing body content. 4) Line-drawn icon + deep-green title rule: icons serve categories, processes, or risks only, never random decoration; at most one per evidence block. 5) Light-gray/mint explanation column and bottom close bar: carry one sentence on “why/how to read/action,” at most one of each. 6) Direct data-label components (numbered blocks, dots, capsules, concentric rings): mark key points directly rather than substituting a legend.
|
||||
|
||||
【Prohibited】Do not spread photography across the body or place body copy on top of a photo; prohibit blue-purple gradients, neon, rainbow series, and semantically ungrounded multicolor cards, with cyan/yellow/magenta used only as chart categories or positive/negative states; prohibit heavy borders, shadows, glow, and 3D charts; do not use rounded cards as default grouping containers, with rounded boxes appearing only occasionally in page types such as decision-process nodes; do not mix colorful emoji and colorful icons, and keep icons as single-color line drawings; do not place subtitles, legends, or multiple paragraphs of body copy inside a full-width title band. Screenshots/news clippings may appear occasionally, but must be independent evidence blocks with a white background and fine shadow, never becoming a full-page collage.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Full-width assertion + two-column evidence|One conclusion jointly proven by chart and explanation|Title band about 15%, main chart at left 55%, explanation/screenshot at right 45%, footnote at bottom|2–4 blocks|Navigation, stripe band, light-gray explanation column|Not suitable for multiple unrelated tables.
|
||||
Three-column contrast/comparison|Parallel dimensions, before/after differences, or three options|Three body columns about 30% each, icon + green mini-heading + fine rule + short paragraph, one so-what line at bottom|3 blocks|Line icons, green divider rules|Not suitable for long text or row-by-row data.
|
||||
Metric/cost cards|3–6 KPIs or option-cost comparisons|3×2 light-gray cards or three large cards, icon, oversized figure, 1–2 sentence definition, horizontal conclusion at bottom|3–6 blocks|Large figures, footnote links|Not suitable for causal chains.
|
||||
Framework diagram/matrix|Relationship structures such as 2×2s, set overlaps, rings, and radial hubs|Main diagram 60–70%, side/bottom explanation 30–40%, labels placed directly in the diagram|1 main diagram+2–4 explanations|Stripe band, numbered markers|Not suitable for stuffing every detail into the diagram.
|
||||
Evolution/transition contrast (occasional)|“From—to,” role change, or policy checklist|Mint/white half-screen split left and right, visual or quotation in the center, deep-green horizontal bar at bottom|2–4 blocks|Large quotation, photographic/illustrative evidence|Not suitable for routine data pages.
|
||||
High-density table/timeline|Role-task matrix, risk list, or phase sequence|Body 75–85% as a three-column table or an 8-node track, fine-line grid, direct numbering|6–8 blocks|Deep-green table header, numbered blocks|Not suitable for a single viewpoint.
|
||||
|
||||
【Density Baseline】Body evidence pages typically have 2–4 independent modules; metric cards have 3–6 cards, risk grids about 8 items, and timelines about 8 nodes. A single page typically has 1 main chart+1 sidebar/bottom explanation, with each column, point, or phase directly labeled inside the chart and a short callout added for key growth/risk. Explanation blocks are usually 2–5 blocks, each about 20–80 words/characters equivalent or 2–5 lines; lists have 2–4 items per block. Whitespace is concentrated below the title band, between columns, outside diagrams, and at the boundaries of light-gray/mint zones; leave no solid blank area in the body content region, organizing density through zones and fine lines rather than piling on more decoration.
|
||||
@@ -0,0 +1,73 @@
|
||||
# Red-Black Growth · Consulting STYLE DESIGN SYSTEM
|
||||
|
||||
## PART A — Category Baseline (Universal Minimum Standard)
|
||||
|
||||
A professional, information-dense consulting presentation benchmarked against leading strategy firms (McKinsey/BCG), with the visual refinement of premium editorial design.
|
||||
|
||||
Content and layout:
|
||||
1. Rich data visualization: Fill slides with sophisticated, precise charts (stacked columns, waterfall charts, line charts) and detailed data tables with complete rows and columns.
|
||||
2. Structured frameworks: Include strategy maps or 2×2 matrices built with fine, crisp lines.
|
||||
3. High information density: Use complex, multi-column layouts that resemble real business-analysis presentations, not cover slides dominated by empty space.
|
||||
|
||||
Visual style:
|
||||
1. Aesthetic: Balance technological sophistication with information density. Keep the presentation clean, clear, and authoritative.
|
||||
2. Typography: Use a bold sans serif for main titles; chart labels and numerical data use the same sans family.
|
||||
3. Color: Use a pure-white background and pure-black text; apply deep royal blue to charts and graphic elements, and distinguish hierarchy through multiple shades of gray.
|
||||
4. Graphics: Use fine borders for tables and precise vector lines for charts.
|
||||
|
||||
Structure and discipline (distilled from outputs recognized as benchmarks):
|
||||
1. Every content-slide title must be a complete assertion—a conclusion sentence—with a one-line scope/method subtitle beneath it explaining what the slide covers and how to read it.
|
||||
2. Every content slide must include a chapter breadcrumb/tab bar with the current section highlighted, so any standalone slide can be located within the overall narrative.
|
||||
3. Use one named analytical framework per slide, not a loose collage: a convergence-pressure bar, a phased timeline with a TODAY marker and stage gates, a three-scenario table (conservative/base/accelerated), a Five Forces diagram, a heat table, a difficulty × impact 2×2 with an observation zone, an upstream/midstream/downstream value chain, or a multidimensional profile matrix—select the framework to match the content.
|
||||
4. Present parallel evidence in 2–3 equal-width columns; number standalone judgments (1/2/3), each with a bold assertion line and one concise sentence of explanation.
|
||||
5. Chart annotation discipline: Put data labels directly on marks, add growth/level callouts (such as “+42% p.a.”), include a TODAY marker, use dashed lines for forecasts, and pair uncertain quantities with named monitoring indicators; never rely on a legend alone.
|
||||
6. Close most slides with a bottom synthesis strip (“How to Read This Slide” / “Profile Interpretation” / a one-sentence so-what) that converts the evidence above into a single takeaway.
|
||||
7. Fixed slide essentials: Place the source/footnote line at bottom left and the slide number at bottom right; never omit them or treat them as decoration. Generated decks must never include watermarks, confidentiality notices/stamps, copyright lines, or logo placeholders.
|
||||
8. Open with a one-slide executive summary plus a numbered, paginated contents page; close with numbered conclusions (claims, not summaries) plus an implications slide organized by reader type (for example, policymakers/operators/buyers), with each column ending in concrete actions.
|
||||
9. Every number must include its unit, time range, and measurement basis; express uncertainty through observable monitoring indicators, not hedging language.
|
||||
|
||||
Default baseline (derived from the layout skill; PART B may override): Content slides use dense, multi-column layouts and must contain at least one complex chart or one multi-row, multi-column data table. Never use “one oversized sentence + a large empty field” as a content slide. Build framework diagrams (strategy maps/2×2/driver trees) with fine, crisp vector lines rather than stacked color blocks. Tables use fine borders without heavy fills. Limit each slide to ≤2 primary hues.
|
||||
|
||||
**Title read-through test**: Reading only the slide titles from beginning to end should reveal the complete story. If they do not read as a coherent sequence, the structure has not been established.
|
||||
|
||||
> Priority note: This section defines the minimum baseline for consulting use cases. Where the signature system below (PART B) conflicts with it, follow the signature system—especially for backgrounds, color, and typography. The typography and color guidance above applies only when the signature system is silent.
|
||||
|
||||
### Global Prohibitions (Default AI Patterns · Mandatory)
|
||||
|
||||
1. **Do not default to cards**: Unless explicitly requested by the user, never use rounded rectangles or rectangular cards to create hierarchy or alignment—containers with a genuine information function (status indicators, assumption boxes, quotation frames) are not considered cards. Lines, whitespace, type size, and weight contrast are preferred.
|
||||
2. **Do not use equal-partition compositions by default**: Unless no other viable layout exists, do not default to three equal sections, four equal sections, or a two-by-two matrix. Equal partitioning must be justified by the content structure (three scenarios naturally warrant three columns; explicitly named frameworks are exempt).
|
||||
3. **Do not use unmotivated AI color schemes**: Institution-specific palettes defined in the content are exempt. What is prohibited is a generic, conventional, unsupported default palette—blue-purple gradients, cyan-purple neon, rainbow light effects, glass cards, and glowing borders.
|
||||
4. **Do not introduce elements that conflict with the overall style**: Never use out-of-style treatments, such as rounded icons or rounded rectangles in a sharp-edged design system.
|
||||
5. **Keep chart backgrounds transparent**: Use transparency or the slide background, except when reversing content out of a dark background.
|
||||
6. **Do not leave blank regions**: Leave no entire content region empty. Every planned area must be filled with real content; an unfilled region is the most serious form of visual roughness.
|
||||
|
||||
## PART B — Signature System (Distinctive Template Signature; This Section Overrides PART A in Case of Conflict)
|
||||
|
||||
One-sentence style signature: A white-background, high-density growth-consulting deck that organizes evidence with near-black text and a single coral-red focal point, uses light gray to carry detail, and resolves the story with reversed text on near-black (based on a small 8-slide source sample).
|
||||
|
||||
【Color Palette】
|
||||
Background #FFFFFF: Fill the entire canvas. Primary text #454545: Use for body copy, axis labels, and connector lines, never as a large background. Title color #0F0605: Reserve for titles, assertions, and large numbers. Primary accent #FF4D4D: Use only for pivotal shifts, leading items, or central nodes; allow at most 1 large color block per slide, covering no more than approximately 20%. Secondary #F6F6F6: Use as an evidence background, limited to 30% of a slide; #909090: Use only for subtitles, annotations, and small footer text; #DDDBDB: Use only for fine borders; #FFF1F1: Use as a pale-red module background, limited to 15%; #FED8D8: Use only for pale-red borders; #1C0B0B: Use for a narrow conclusion strip or a single outcome node, limited to 8%. Chart series #FF4D4D, #454545, and #BDBDBD are for marks only; gridlines use #E0E6F1. Do not assign separate positive/negative colors: red indicates emphasis only; show negative direction with #454545 / #BDBDBD, arrows, and text. Allow only 1 non-neutral hue per slide; never flood the full slide with red.
|
||||
|
||||
【Layout Skeleton】
|
||||
Source canvas: 13.333×7.5 inches, 16:9. Position the title 5% from the left and 5% from the top, at approximately 90% width; place the subtitle at 11% from the top. The content area spans 18%–88% vertically, with approximately 5% margins on both sides. Common structures are “primary evidence 60% + explanation 40%” and “input 30% + conversion 25% + outcome 30%.” Override PART A: Do not use chapter tabs/breadcrumbs. Use only read-through titles and a two-digit “current slide / total slides” indicator at bottom right for navigation; place the source at bottom left. Framework slides flow left → right with arrows. Do not create separate cover, contents, or section-divider slides for short reports; special slides in long reports inherit PART A.
|
||||
|
||||
【Typography】
|
||||
Source-file facts: The entire deck is sans serif; all PPTX text runs use Liter, while the theme font is MiSans. The PDF primarily embeds Hiragino Sans GB W3/W6, with Arial Black for large numbers; export substitution is present. Prefer Liter; if unavailable, use MiSans or Hiragino Sans GB, overriding PART A’s serif titles. Body copy 8.5pt=1x, titles 24pt≈2.8x, major statements/numbers 20–30pt≈2.4–3.5x, footnotes 7.5pt≈0.88x. Set titles and numbers in extra-bold weight; use regular weight for explanations. Use Arabic numerals with units immediately following; format stage numbers as 01, 02, and set Latin abbreviations in uppercase.
|
||||
|
||||
【Chart Language】
|
||||
Practical types: clustered column charts, clustered bar charts, and fine-rule data tables. Framework options also include arrow-based causal chains, convergence–release diagrams, stepped roadmaps, and KPI matrices. ⭐Use #FF4D4D for the target column/bar; use only #454545 or #BDBDBD for comparators; place values directly inside the columns/bars. ⭐For comparisons, use paired small multiples with the same scale, followed by a precise-value table; use red and gray on one side and gray only on the other. ⭐Place at most 1 shadow-free, pale-red delta box beside the chart, containing one line of large numerals and one line of explanation. ⭐Occasional pattern: Route light-gray inputs through straight arrows into a single red node, then into a pale-red or near-black outcome. ⭐Occasional pattern: Build a four-step roadmap from equal-width right-angled stage blocks that rise progressively, each with its own evidence box.
|
||||
|
||||
【Signature Components】
|
||||
Coral-red focal block: Carries the single core relationship; use at most 1 per slide. KPI evidence brick: A square-cornered #F6F6F6 background with a fine #DDDBDB border, containing one ultra-bold number and 1–2 lines defining its measurement basis; use 2–5 per group. Reversed-text conclusion strip: A narrow #FF4D4D or #1C0B0B horizontal strip with one bold white sentence. This overrides “most slides” in PART A: use it only for strong closure, at most 1 strip per slide. Data pill: A light-gray fill or red outline containing only a short label/ratio; use 1–3 per slide. This is the only standard exception permitting a rounded container. Connector arrows: Fine, straight #454545 lines used only in frameworks; never run them through text.
|
||||
|
||||
【Prohibited】
|
||||
Do not use PART A’s deep royal blue, serif titles, full-slide dark/red backgrounds, multicolor charts with equal visual weight, or green/red positive-negative encoding. Do not use rounded corners except for pills and a single central node. Do not use shadows, gradients, glows, or 3D effects. Use photographs/illustrations sparingly; without a hard requirement, keep the presentation purely vector-based.
|
||||
|
||||
【Slide Types and Layouts】
|
||||
Chart Evidence (occasional)|Differences and explanation|Approximately 60% chart + 40% explanation, or two charts above a table|4–6 blocks|Direct labels, delta box, conclusion strip|Unsuitable for purely qualitative mechanisms.
|
||||
Input–Conversion–Outcome|Definition migration, causality, or resource mapping|30% input on the left, 25% red conversion in the center, 30% outcome on the right|7–10 nodes|Red focal point, straight arrows, light-gray/pale-red modules|Unsuitable for precise coordinate reading.
|
||||
KPI Overview (occasional)|Opening position or final synthesis|Large statement in the upper approximately 25%, matrix in the lower approximately 75%|5–8 blocks|KPI evidence bricks, selective red text|Unsuitable for extended causal reasoning.
|
||||
Action Staircase (occasional)|An explicit four-step sequence|Four columns at 18%–20% each, rising from left to right|4 stages + 4 evidence boxes|Two-digit stage numbers, short arrows, bottom cost strip|Unsuitable for unordered categories.
|
||||
|
||||
【Density Baseline】
|
||||
Do not impose a single hard minimum across the full deck. Chart slides contain 1–2 charts and 3–5 explanation/conclusion blocks; label every column/bar with its value, and reserve 1 callout for the key difference. Framework slides typically contain 7–10 nodes and 4–8 connector lines, with 15–35 words/characters equivalent per node and no more than 3 lines for the central assertion. KPI overview slides use approximately 5 KPIs plus 3 conclusions, with 20–40 words/characters equivalent per block; closing statements use 35–70 words/characters equivalent. Concentrate whitespace between the title and content, between columns, and around arrows; never leave an entire content region without information.
|
||||
Reference in New Issue
Block a user